Based in Piccadilly Arcade, London the iconic store will be filled with an array of classic and quirky cufflinks, jewellery and luxury accessories; offering something for every passion.
A real family affair, brothers Henry & James Deakin are the seventh generation to manage the brand, which is a great example of craftsmanship at its best, employing tools and traditions passed down from one generation to the next.
As the next natural step for the quintessentially British brand, the boutique store will look to convey the firm’s impressive heritage and craftsmanship through a carefully crafted interior whilst also offering a luxurious setting for customers to immerse themselves in whist they browse the full collection.
“We are immensely proud to be opening our first flagship store – it’s taken 230 years to get to this point! Our brand is going from strength to strength and we are incredibly grateful that our customer base is growing every day all over the world, so there really couldn’t be a better time for us to open a store,” Henry Deakin, Managing Director. “We want to make visiting our store an unforgettable, welcoming experience – offering a mix of luxury, sophistication and of course, some unexpected D&F twists! The shop will be the ideal, central location to bring our products to life; offering immense choice and exceptional service. It will also allow us to offer a stylish, central venue for customers – both consumer and trade – to come and meet with us.
There are even plans to have a unique gin bar upstairs – it wouldn’t be a Deakin & Francis shop without a good tipple!”