Domino Relaunches Revitalised Rosabella Collection at IJL

Domino will relaunch a revitalised Rosabella collection at this year’s IJL. The new Rosabella range now features 25 suites of statement and everyday diamond jewellery, covering a wide range of key carat weights and price points, incorporating both classic and design-led pieces.

Commenting on the refreshed collection, Creative Director Naomi Newton-Sherlock said, “Rosabella is one of our most popular collections because of its versatility and wide appeal. We have retained our best-sellers, added new silhouettes and introduced a selection of contemporary design-led pieces. The breadth of style, precious metals and carat weights on offer, means that we can give our customers real choice, in both design and cost, which they can in turn deliver for the end consumer.”

Domino has invested in a model photoshoot for this collection to ensure the supporting brochure and promotional materials are as striking as the product itself while the new collection will be delivered in an interactive, more environmentally-friendly, digital brochure.

The e-brochure will provide live pricing and data, as well as mini videos, captured at the model photoshoot. The new interactive digital brochure makes products easy to find with products shown both in their suites as well as by carat weight across product category.

Commenting on the new digital brochure, Marketing Co-ordinator, Chantelle Serrell-Cooke said, “We are really focusing on the types of tools that we provide for customers, to help promote and sell our collections. The mini-videos we have created for the Rosabella e-brochure can be used to really bring the new collection to life.

And the jewellery is shown as a suite on each model, with a detailed overview on each piece just a click away. We have also ensured that we demonstrate the flexibility of the range, taking pieces from everyday wear to evening wear. We have also introduced a page in the brochure to show products in different metal colours, driven by the increases we have experienced and the continuing increase in demand for yellow gold.”

All pieces within the Rosabella collection are available in 18ct White, Yellow and Rose Gold, and can be ordered fully set with the retailer’s choice of either GVS or HSI round diamonds. With diamond content ranging from a delicate 0.05ct to a show-stopping 7.34ct, the collection provides retailers with a wide range of price points.

The new Rosabella range will be available to view at Domino Jewellery stand D60 at International Jewellery London, from 2nd – 4th September 2018, at Olympia London.

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