Domino Sparkles at IJL London

Domino Jewellery reported excellent sales and increased footfall at this year’s International Jewellery London; both major product launches, Rosabella and Anthology, were received extremely well with orders exceeding expectations.

Commenting on this year’s show, Sales Director Andrew Sollitt said: “We were really pleased with the extremely positive response we received for the new ranges from retailers.

The design team have completely revitalised Anthology adding six new creative, saleable stories and Rosabella was refined to provide retailers with highly commercial, classic diamond suites that hit key diamond weights.

Our focus on responding to current trends and retailer requirements delivered an excellent show across all three days. We also felt that there was a definite positive vibe at the show; we were also particularly impressed by the interest received, through IJL, from international buyers.”

In highest demand were items from the Anthology collections which includes 10 stories, each with an average of 5 pieces; the most popular ranges were Fanfare, which features tapered baguettes of White Diamond or White Diamond and Ruby, set in 18ct white Gold, beautifully crafted into aesthetically pleasing fan designs; and Glacier, which was inspired by shards of ice with pieces available in two contrasting looks (18t white gold set with all diamonds or 18ct yellow gold set with blue sapphires and diamonds).

There was also a high interest in Domino’s in-house manufactured ring ranges, created using top quality alloys, made in the UK creating very competitive lead times. The team were also able to confirm that all diamonds set within Domino product in the UK are 100% natural.

Commenting on the show, Creative Director, Naomi Newton-Sherlock said: “It was an excellent show from several viewpoints. Although smaller, we felt that footfall was up, and we know that the engagement and sales were up too. We also received a lot of positive praise from visitors to our stand, which had been refreshed to create a space that was more reflective of a boutique retail environment, featuring laser cut displays and curated collections.

We were also delighted to pick up three awards – ‘International Jewellery Brand of the Year’ at the International Leading Lights awards; as well as ‘Fine Jewellery Brand’ and ‘Young Jewellery Designer of the Year’ for our Ring designer, Rachel Morgan, at the Professional Jeweller Awards. We are very proud of our teams’ success at the awards and are pleased to celebrate the hard work that every one of our employees puts into the business.”

Visit www.dominojewellery.com for more information on the 2019 collections.

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