Inhorgenta Munich 2015 with plenty of innovations

353hf 04aInhorgenta Munich has been the international platform for jewellery, watches, and lifestyle brands for more than 40 years, presenting not only a wide and multifaceted product range but also showing current developments and trends. In 2015, the new Trend Forum will deal with the future of the industry and provide a glimpse into the upcoming jewellery collections. This time, ‘Made in Germany’ has been adopted as the motto of the Inspiration Lab. The Seminar Program will cast a critical eye on smartwatches as a ‘Danger or chance?’. Finally, in the Jewellery Store 2050, the future will become the present, and it will be shown how jewellers can position themselves as a brand.

Innovations – hall consolidation
As at previous editions, Hall A1 will be synonymous with the world of watches and lifestyle in all its diversity in 2015. In order to offer an even more clearly ar­ranged presentation space, the exhibitors of Hall B3 ‘Lifestyle – Trends & Vi­sion’ will be integrated into the Halls A1 and B2. In the course of this realign­ment, the designations for the halls will be slightly adapted: Hall A1 ‘Timepieces & Lifestyle’ will be extended to include the lifestyle jewellery segment. ‘Technolo­gy & Bijoux’ and the informative Watchmaker’s Forum will be showcased in Hall A2. The restructured Hall B1 ‘Selection’ will accommodate exclusive premium exhibitors, as usual. The former lifestyle Hall B2 ‘Jewellery’ will present classic jewellery and numerous national pavilions. Exhibitors of loose gemstones and di­amonds can be found in Hall C1 ‘Carat’. Hall C2 ‘Contemporary Design & Vi­sion’ will be synonymous with contemporary jewellery creations and offer the framework for the ‘Inspiration Lab’ under the motto ‘Made in Germany’.

Innovations – Trend Forum
In 2015, the Trend Forum will be set up in Hall C2 ‘Contemporary Design & Vision’. Here, a platform will be established where visitors can gather information on forward-looking trends of the industry. Inspired by fashion, the arts and architecture, the Trend Forum will accommodate discussions about current trends which could also have effects on the collections of 2016. Trend collages with the latest jewellery collections will serve as a source of inspiration. In addition, light will be shed on the central question of the future of the jewellery market and its development.

Innovations – exhibitions and special shows
As this year, the ‘Inspiration Lab’ will represent a highlight also in 2015. Hall C2 will feature a specially arranged seminar space on which all events such as symposia, lectures, workshops, exhibitions and presentations will be held. It is planned to provide a comprehensive overview of the topic of ‘Made in Germany’, among other things. With an emphasis on its own home country, Inhorgenta Munich2015 will introduce well-known German designers, manufactures, producers and refining companies here. Thus, the focus is on the German makers in the jewellery and watches industry and on appreciating Germany as a leading design country. As in the previous year, well-known international experts and renowned speakers will be guest participants at symposia, forums and talks.

Innovations – Inhorgenta MunichSeminar Program
The Events Program takes up issues like ‘Trends 2016’, ‘Smartwatches’ and ‘The Jewellery Store 2050’. New possibilities of customer presentation are shown on a virtual tour and by means of state-of-the-art presentation techniques. Introduced in 2014, the International Pearl Symposium will be held during the morning of Saturday 21 February 2015, followed by the lectures on the topics of ‘Made in Germany’ within the framework of the ‘Inspiration Lab’ in Hall C2. Experts will provide an overview of the developments of the watchmaking industry at the Future Marketing Summit ‘The watch of the future’. In this context, reporting will also cover the growing market for smartwatches which may become an important trendsetter for the industry.

Innovations – visitor specials and services
Inhorgenta Munichoffers a comprehensive program for visitors, including special offers by the German Railways (Deutsche Bahn) for travelling to the trade show, besides room allotments in partner hotels. The Inhorgenta MunichCard offers many specials: entry on all days of the trade show, including use of the Munich public transportation system (MVV), the lounge or the cloakroom, the airport shuttle and many benefits granted by partners on site or in the city. In addition, there is a possibility of getting a 20% discount on all culinary delights offered on the exhibition grounds.

Voices on Inhorgenta Munich
The Swiss consultant and goldsmith Marika Müller von Juwelier Lohri says: “We are very keen on visiting Inhorgenta Munich because it provides a good overview of the latest products on the market. In addition, you can often find products with a special flair there. Particularly smaller exhibitors with their innovative ideas and trends are very interesting and inspiring. And, what is more, we love Munich with its charm.”
Also Till Schoeffel, Managing Director of Schoeffel GmbH, attaches great importance to Inhorgenta Munich as a platform: “Measured in terms of the very complex economic situation for luxury brands we are altogether satisfied with the visitor frequency at our booth and the quality of the contacts for the year 2014. Inhorgenta Munich has a long tradition for us and enables us to maintain an intensive dialogue with our customers. Here, we cultivate personal contacts in a focused but very relaxed atmosphere.”

Benno Heinzer, owner of the Goldschmiede Benno Heinzer goldsmiths from Switzerland is looking forward to the next INHORGENTA MUNICH: “It is with pleasure that we travel to Munich to attend INHORGENTA MUNICH. We appreciate the trade show’s clear structure, the diversity of the exhibitors and the special ambience that emanates from the beautiful decoration of the exhibition halls. The different specialist lectures offered at Inhorgenta Munich are also very interesting for us. We look forward to February 2015.”

Rainer Hering, Managing Director Juwelier Vogl Company in Würzburg: “We take advantage of our annual visit to Inhorgenta Munich to gather information on trends and everything that is of topical interest with respect to the developments in the jewellery and watch-making sector.”
Jürgen Lupfer, Managing Director of the Juwelier Müller Company in the Allgäu region: “I appreciate Inhorgenta Munich as a reasonably sized trade show in a pleasant atmosphere. Within short distances, the trade show enables me to gain an overview of the trends and innovations of industry within a very short time. In particular, I would not like to do without the personal contacts with the suppliers.”

Messe München International
Messe München International is one of the world´s leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech in­dustries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at the Messe München exhibition centre, the ICM – International Congress Centre München, and in the MOC Veranstaltungscenter München. The leading international trade fairs of Messe München International are all certified by the German Society for Voluntary Control of Fair and Exhibition Statistics (FKM), i.e. the exhibitor and visitor figures as well as the space indica­tions are determined according to uniform standards and attested by an independent auditor.

In addition, Messe München International organizes trade shows in China, India, Turkey, and South Africa. With a combination of affiliates abroad – in Europe, Asia and in Africa – and over 60 foreign representatives actively serving over 100 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspec­tion authorities TÜV SÜD.

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