Jewellery & Watch Announces Collaboration with NAJ

Birmingham-based trade event, Jewellery & Watch, has partnered with the National Association of Jewellers (NAJ) to offer a series of seminars that tackle some of the biggest challenges in the jewellery sector.

Based on Stand 18N40 in the Jewellery Services & Solutions area of Jewellery & Watch, the NAJ will present a range of seminars and panel discussions on a variety of topics, including succession planning, synthetics and detection technology, understanding the consumer and valuations. These informative and educational talks will take place in The Studio – a new seminar theatre space in Hall 19 of Jewellery & Watch.

On the fifth and final day of the show, the NAJ will offer a series of workshops themed around New to Retail. Highlights include a beginner’s guide to valuations and insights into coloured gemstone grading aimed at sales associates, young designers and giftware professionals who want to develop their skills.

The National Association of Jewellers, along with its official stand partner and preferred insurance provider TH March, has long-supported Jewellery & Watch and Spring Fair as a Key Partner. By continuing to work collaboratively, they hope to reiterate the historic significance of Birmingham as a centre of jewellery excellence and enhance the positioning of Jewellery & Watch as a vital meeting point for the sector at a strategic time of year.
NAJ chief executive Simon Forrester says: “We are very proud to continue our association with Jewellery & Watch, and we think the seminar programme on offer this time is the best yet. Our strategic goal is to make the industry ‘fit for the future’ and the speakers and topics throughout the workshop programme are designed to do just that. We look forward to welcoming visitors to our stand to discuss how we can support them to develop new opportunities in a challenging period for the UK jewellery industry.”

Jewellery & Watch event manager, Kirsty Broere, adds: “We are proud to enter into this new collaboration with the National Association of Jewellers, who are supporting us in our mission to bring wide-ranging content back to Jewellery & Watch. The Studio seminar theatre, along with the Main Stage and Retail Skills Theatre within Spring Fair, will offer inspiration, advice and learning that can assist attendees as they strategise for the year ahead.”

Seminars offered by the NAJ at Jewellery & Watch 2019 are listed below:

Day 1: February 3 (13:15 – 13:45),
The Studio – How do we change consumer behaviour?
With technology, experiences and global travel drawing the attention (and spend) of millennial consumers, how can jewellery retailers and brands encourage consumers to buy from them? This discussion, led by NAJ chief executive, Simon Forrester, will consider this question and outline the efforts the NAJ is making with its consumer-orientated campaign.

Day 3: February 5 (12:30 – 13:30),
The Studio – Panel Discussion: The Talent Conundrum
One of the biggest challenges that most independent family-run businesses face is continuity. The jewellery sector, unlike many others, has many businesses that have thrived and been passed down from generation-to-generation. However, retail is changing, and is no longer as attractive to the next generation who we would like to hand the baton to. Join the NAJ and Jo Henderson, founder of JHJ Consultancy, as they share lessons learnt from businesses that have navigated these choppy waters, while exploring the governance needed to ensure resilience in times of change.

Day 5: February 7 – New to Retail
Inspired by the many individuals who join the jewellery retail sector every year, the NAJ has partnered with Birmingham City University (BCU) to offer a day of seminars themed around ‘New to Retail’. Highlights from the day include two sessions by Michelle McCormick, gemmology, diamond and jewellery studies lecturer at Birmingham City University’s School of Jewellery.

12:45 – 13:45, The Studio
NAJ and BCU Workshop: Introduction to Assessing and Grading Coloured Gemstones
Unlike diamonds where there are clear guidelines that indicate quality and value, coloured gemstones are far more complex and require greater understanding. In this exclusive workshop, Michelle McCormick will equip attendees with the knowledge to talk confidently about coloured gemstones, while also explaining to customers what justifies their value and beauty.

14:00 – 15:00, The Studio
NAJ and BCU Workshop: Introduction to Gemstone Treatments
Gemstone treatments can impact the price, quality and aftercare of a piece of jewellery, so it is important to be able to talk to customers with confidence. This beginner’s guide to gemstone treatments will explore some of the most common techniques used in the trade, including laser drilled diamonds, fracture filled diamonds, heat treated sapphires, glass filled rubies, emerald enhancements and composite gemstones.

Jewellery & Watch 2019 is an ideally-timed and located platform to get the jewellery buying and business calendar off to a flying start. By focusing on diversification and the customer experience, Jewellery & Watch will continue to broaden its base of buyers from across the jewellery, gift and lifestyle sectors.

Assisting in this mission to kick-start the jewellery business year are J&K Henderson and many other prominent exhibitors, including Gecko, HW Tankel, Connoisseurs UK, Hanron Jewellery, Jo for Girls, Azendi, London Pearl, Marjo, Pilgrim, Storm of London, UJT and Wedds & Co.

Jewellery brands and businesses located in Spring Fair include Accessories by Park Lane, Shrieking Violet, Carrie Elspeth and Big Metal London.
Jewellery & Watch will take place from February 3-7, 2019 at the NEC, Birmingham.

To secure your free ticket or to find out more, please visit: jewelleryandwatchbirmingham.com.

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