An additional hall for Gift & Home exhibitors is to be added for Spring Fair International 2010 as confidence begins to return to the marketplace. With the show still more than three months away, Gift & Home suppliers have virtually filled halls 6, 7 and 20 and Hall 9 will now be used to extend this offering.
Says Emap Connect Home & Gift managing director Louise Young: “When we planned the layout for Spring Fair 2010, it was based on the economic position at that time. Happily, we now appear to be turning the corner and all the indications from Autumn Fair International suggest that people want to spend money again. This is encouraging exhibitors to increase the size of their stands and new companies to book space.”
Because of its proximity to hall 8 – home to The Summerhouse – Spring Fair organiser Emap Connect is encouraging suppliers of contemporary gift and home product to exhibit in hall 9, which is also linked to Hall 5.
Emap Connect Home & Gift event director, Roz McGuinness comments: “Hall 9 will be an integral part of the Gift & Home sector. We want to give the hall an international flavour and are currently talking to a number of well-known European brands that are looking for sites. But we are also keen to accommodate smaller businesses – who do not want large stands – and give them a focal point within Hall 9.”
McGuinness adds that the Gift & Home mix will create more crossover buying opportunities, saying: “A lot of gift companies now supply home products and a lot of home companies have diversified into giftware. Bringing them together means that visitors will be able to discover new products they weren’t necessarily looking for. The whole design of the show is much better. We are extremely pleased with the success of this sector. We have sold ahead of our expectations in the Gift & Home halls, which has led us to extend the offering to Hall 9.”
It is expected that Spring Fair’s Outdoor Living exhibitors in Hall 6 will benefit from crossover buying opportunities created by the presence of the newly-absorbed Totally Tools, Totally DIY and Totally Secure shows. Originally slated for Hall 9, these will now move to Hall 10.
Totally Shows director James Murray comments: “The fact that Spring Fair International needs more space than expected is fantastic news for all of us, because more exhibitors means more visitors, and, as an added bonus, this move means there will now be a direct physical crossover point between the two shows that didn’t exist before.”