The Jewellery Show gets Into Focus for 2010

The new-look Jewellery Show, which is to run alongside Spring Fair International 2010 at the Birmingham NEC on February 7 – 11, is all about focus according to event organiser, Emap Connect Home & Gift. The Jewellery Show has been comprehensively edited for its 2010 re-launch, following extensive consultation with buyers who visit the show.

Halls 17 & 18 will now be dedicated to Jewellery, while Fashion Accessories are located within their own distinct area in Hall 19, allowing buyers to source more effectively and encourage crossover from other halls.

Event director of The Jewellery Show, Julie Driscoll says: “We know from our research that there are over 15,000 buyers who have a primary or secondary interest in our Jewellery offering. We intend to make their buying experience as easy and enjoyable as possible, creating a great environment in which you can do business. To this effect we have introduced a number of new features and initiatives.”

One of the most exciting new features for the 2010 show is the Catwalk Café, a dedicated jewellery catwalk and central café that will sit at the heart of Halls 17 and 18. It will provide a natural focal point and meeting place that will also host morning and afternoon seminar sessions for visitors and exhibitors. Live models will use the Catwalk to display one-off pieces and new season designs from Jewellery Show exhibitors. Three catwalk shows a day will be run alongside a seminar programme featuring industry experts giving practical advice on all elements of running a successful jewellery business.

The Jewellery Café, which is to host a Happy Hour from 5.00 – 6.00 pm for buyers and exhibitors, will sit within the Jewellery Catwalk and seminar area. Designer-makers will have their own area in The Design Quarter in Hall 18. This area will be made easily identifiable to buyers with its own special branding and unique look and feel.

The Retail Jeweller gallery features more than 60 British and international designer-jewellers exhibiting inspirational collections across precious metals, gemstones, silver and mixed materials. These jewellers are some of the freshest talent in the industry and buyers come specifically to source from the original designs on offer.

The layout of the show has been further modified to create a ‘buzzy’ area for smaller stands. Aisles that point to entrances will be widened to aid navigation and, across the centre of the show, a wide, Parisian boulevard-style aisle will feature open, spacious stands. The result will be improved navigability that allows buyers to find what they need with ease, leaving them free to spend more time doing business.

Security will be heightened across the show, at Jewellery Show entrances and all show cross-over points. At these points there will be a dedicated police presence, both plain clothes and uniform.

The Jewellery Show will also have its own press office and media village in 2010, that is to be situated in the Hall 17 entrance suite of offices adjacent to the VIP area.

Opening Times:
February 7–10, 9.00am – 6.00pm and February 11, 9.00am –4.00pm.
The event is open to trade buyers and suppliers only and entry is FREE for those who have pre-registered at www.springfair.com. Entry to The Jewellery Show 2010 is £30 for visitors who have not pre-registered.

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