The National Association of Jewellers (NAJ) has announced the jewellery businesses and individuals shortlisted for this year’s NAJ Awards, which will be held on Thursday, October 23rd, at the International Convention Centre in Birmingham.
The NAJ Awards, with headline sponsor Curteis, celebrate initiatives, individuals, and collective endeavours across 15 different categories.
For the third year in a row, the awards received a record number of submissions, with a 59% increase in entries, demonstrating the event’s growing reputation within the trade.
Ben Massey, NAJ chief executive, shares, “We are thrilled by the growing number of businesses entering the NAJ Awards and the quality of submissions. It demonstrates the level of professionalism, innovation, and commitment across the trade.
“Following last year’s sold-out ceremony, we are excited to welcome even more professionals to this year’s NAJ Awards. We urge all finalists and those wishing to attend the ceremony to book tickets as early as possible to avoid disappointment.
“We look forward to announcing the winners and celebrating with everyone attending this year’s Awards in October.”
The full shortlist is as follows:
GREAT IDEAS (supported by Silversmiths & Jewellers Charity)
Collection of the Year (sponsored by eBay)
- BUUNT Jewellery
- Ellina Pollitt Jewellery
- Iain Sainsbury Fine Jewellery
- Lebrusan Studio
- Opal Wild
- Zephyne Jewellery
Community Engagement of the Year (sponsored by Janus Security Services)
Aston University Goldsmiths Institute
- Auzi
- Flourish Jewellery Project
- Jacobs
- Siop iard
- The Jewellery Makers
CSR Initiative of the Year (sponsored by Positive Luxury)
- Hockley Mint
- John Pass Jewellers
- Natural Diamond Council
- PeaceGold
- Single Mine Origin (SMO) Gold
- WatchO
Digital Engagement of the Year (sponsored by Squash Media Group)
- Birmingham Assay Office
- iimpro
- Jack Murphy Jewellers
- Minar Jewellers
- Whitelaw Gold
- Wongs Jewellers
Store Design of the Year (sponsored by 4D Design Agency)
- Astella & Co.
- James Stephens & Sons Jewellers
- Lister Horsfall Jewellers
- Mendip Jewellers
- The Diamond Setter
- Walsh at George Farrer
GREAT PEOPLE (supported by the NAJ Educational Trust)
- Designer of the Year (sponsored by RWK Goodman)
- Dan Voaden (Opal Wild)
- Katherine Alexandra Brunacci (Katherine Alexandra Brunacci Jewellery)
- Lena Esaulova (Lenaginarium)
- Lily Gabriella Elia (Lily Gabriella Fine Jewellery)
- Maiko Nagayama (Maiko Nagayama)
- Pearl Ng (Pearly)
- Susi Smither (The Rock Hound)
Rising Star of the Year (sponsored by Retail Jeweller)
- Anson Law (Harle Paris)
- Azad Adam Hussein (Desired Diamonds)
- Charlotte Needham (The Promise Co.)
- Loris Warner (Regina Rowe Jewellers)
- Matt Wood (Cellini Pearls)
- Richard Wyatt (GH Moore & Son)
Salesperson of the Year
- Anastasia Arnautu (Purely Diamonds)
- Everaldo Bento (Austen & Blake)
- Laura Hopkinson (Hockley Mint)
- Lee Campbell (H S Walsh & Sons)
- Mark Cutler (Mastermelt)
- Matt Dove (Cooksongold)
Unsung Hero of the Year (sponsored by Cooksongold)
- Aaron Podesta (Jack Murphy Jewellers)
- Lee Henderson (SaferGems)
- Peter Sandles (Domino Jewellery)
- Pratik Parekh (WatchO)
- Vicky Abeledo (PA Jewellery)
- Victoria Inchley (Jeremy France Jewellers)
Workshop Professional of the Year (sponsored by At The Bench)
- Akin Yasli (Mira Design)
- David Webster (Hockley Mint)
- Giles Seddon (David Fowkes Jewellery)
- Marco Paonessa (PureJewels by Bhanji Gokaldas)
- Nia Miles (Cellini Pearls)
- Pierpaolo Carrone (Daniel Christopher Jewellery)
GREAT BUSINESSES (supported by The Benevolent Society)
- Bespoke Retailer of the Year (sponsored by Bespoke Quarter)
- Blackacre
- Blair and Sheridan
- Daniel Christopher Jewellery
- Harriet Kelsall Bespoke Jewellery
- Marmalade Fine Jewellery
- Titcombe Bespoke
- Wongs Jewellers
- Wylde Jewellers
Jewellery Retailer of the Year (sponsored by Vulcan Jewellery)
- Austen & Blake
- Jack Murphy Jewellers
- Jacobs
- Jeremy France Jewellers
- Minar Jewellers
- PureJewels by Bhanji Gokaldas
- Siop iard
- Sonny’s Jewellers
Product Supplier of the Year (sponsored by The Jewellery Show)
- Aconia Casting
- Bespoke Quarter
- CME Leicester
- Cooksongold
- Curteis
- Hockley Mint
- Raw Pearls
- Vulcan Jewellery
Service Supplier of the Year (sponsored by eBay)
- Freeform Fabrication
- Goodman Bros
- Jewel Ads
- Squash Media Group
- T H March
- The Company of Master Jewellers
- UltraVault
- Virada Training
Team of the Year (sponsored by TH March)
- Bespoke Quarter
- Blackacre (Client Consultants)
- CME Leicester (Picking & Dispatch)
- Cooksongold (Birmingham Retail Store)
- H S Walsh & Sons
- Jewellery Advisory Services
- The Curious Gem
- WatchO (London Richmond Store)
The NAJ Awards champion extraordinary talent within the UK jewellery industry and highlight the individuals and teams who go above and beyond for the trade and their customers.
Don’t miss your chance to book your seat or table at this year’s NAJ Awards at the ICC, Birmingham.
TICKETS
- NAJ Members: £195 + VAT
- Non-members: £245 + VAT
- 10% off when booking five tickets or more
- VIP drinks package for table bookings
Book your ticket and more information:
🌐 https://www.naj.co.uk/NAJ-Awards-2025
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