The National Association of Jewellers (NAJ) and the four UK Assay Offices have welcomed positive correspondence from the Department for Business and Trade following their joint open letter calling for targeted reform of the Hallmarking Act 1973.
In a written response, the Minister for Employment Rights and Consumer Protection, Kate Dearden MP, acknowledged the crucial role hallmarking plays in protecting consumers and ensuring fair competition across the jewellery sector. The Minister recognised that the current legislation has not kept pace with modern retail practices, particularly online selling, and confirmed the Government’s intention to modernise hallmarking arrangements when an appropriate legislative vehicle becomes available.
The Government has also invited the Assay Offices and the NAJ to meet officials to discuss the enforcement challenges faced in digital marketplaces and to explore the practical changes required to keep the system robust and futureproof.
Ben Massey, CEO of the National Association of Jewellers, said, “We are pleased to receive such a constructive and encouraging response from the Minister. The UK hallmarking regime provides essential consumer protection, giving people confidence that the precious metal they are buying is exactly what it claims to be. As more international sellers gain access to UK consumers, it is important that the system continues to evolve so it remains fit for purpose, supports responsible business, and protects the public. We look forward to working closely with the Department for Business and Trade to ensure the legislation keeps pace with the needs of today’s market.”
The joint open letter, submitted back in December, called for a formal consultation on several focused amendments to the Hallmarking Act, including clearer definitions for digital commerce, confirmation that digital listings constitute an “offer to sell”, extension of liability to online marketplaces, and enabling more effective enforcement in online environments. The Government has confirmed that evidence and operational insights from the Assay Offices and the NAJ will inform any future proposals.
The Assay Offices and NAJ welcome this opportunity for continued dialogue and stand ready to support the Government in shaping a modernised hallmarking framework that maintains its long-standing integrity, enhances consumer protection, and remains a world leading standard.








