Producing over one third of all the jewellery made in the UK, the Jewellery Quarter is a flourishing cultural area within Birmingham. With over 40 jewellery design-makers based in the Jewellery Quarter it is easy to overlook the small number of studios that produce hand-crafted, locally made jewellery, but there are a group of designers who have set about to change this.
Centrepiece is a collection of twenty designer-makers, most of them based in the heart of the Jewellery Quarter. Started in 1997 by a cluster of artists from the contemporary jewellery arena, the group felt there needed to be more places for local artists to exhibit their work.
The group of designer-makers meet once a year to exhibit their work at Symphony Hall and hold smaller events throughout the year at various different locations up and down the country.
Jewellery designer-maker and Centrepiece group member, Sara Priesler feels passionately about Centrepiece’s mission in promoting local jewellers, “We want customers who come to the exhibition and buy a piece of jewellery to find out about the history behind the actual piece and see that it’s not made abroad, it’s made on their door-step.”
This ambition led Centrepiece to look at other ways of promoting at their Christmas exhibition at Symphony Hall, so they approached screen media specialists Notion Studio. “Centrepiece approached us looking for a DVD video to help them communicate to visitors the design and manufacture processes they work through to produce their unique, handcrafted products”, Rebecca Ashby, Project Manager from Notion Studio.
“Because customers are buying pieces that are handmade we wanted to communicate more about the history of the piece of work the customers were buying and communicate more about where it’s made, how it’s made and by whom”, Sara Preisler, Centrepiece.
The DVD, funded by Advantage West Midland’s Net Infinity Project, concentrates on showing four of the jewellers working through the typical process of making their jewellery.
Centrepiece are extremely pleased with the response received from the DVD, “The designer-maker can often be overlooked because we are a small, but growing number of people in the region who are hand-making in a contemporary capacity. It’s a real benefit for individuals to see why we create and how we create, alongside what we create.
All of us have gained a lot from the benefits of having the DVD alongside our exhibition, because it’s given the customers a real insight into how we work as individuals and as a group, it helps better define us. It’s much more formal and professional way of presenting.” Sara Priesler, Centrepiece.
Notion Studio is looking forward to working with Centrepiece on their next DVD to promote the 10th Anniversary of the group. Notion Studio, who are part of UCE Birmingham, are currently offering free media assistance to small to medium sized businesses based in the West Midlands.
Those who are eligible can apply for assistance in a variety of areas such as product visualisation, corporate ID and show reels to name but a few. To find out more about this fantastic offer please visit www.notionstudio.com and fill out an application form or contact a member of the team on 0121 204 9891