Domino is to have an eye-catching new stand at this year’s International Jewellery London. The company’s 9m x 8m stand (G141) on the prestigious Boulevard at the heart of the show has had a complete makeover for 2013 and will have a selection of attractive new features designed to tempt customers over the threshold.
The new look, which was first seen at Basel earlier this year, includes some sophisticated display cabinets with attractive built-in lighting options, plenty of large life-style photographic images showing some of Domino’s most fashionable new designs, as well as comfortable and private ‘booths’ where customers can sit with sales staff to view the company’s extensive range.
“We wanted to create a look that reflects the elegant, well-designed and ever-broadening product range that Domino now provides to retailers, and feel our new stand does exactly that,” says sales and marketing director, Andrew Sollitt.
Domino will be using IJL to showcase its recently launched and much expanded Diamond Ring Mounts collection as well as its exciting ‘Belle Ile’ collection of neckwear and earrings which will receive its preview at the event.