Monday, June 17, 2024

Domino: Significant Diamond Suites Selling Well

The latest additions to Domino’s ‘Rosabella’ collection of stylish and sophisticated diamond jewellery were extremely well-received when they went on show at International Jewellery London in September and are continuing to sell well.

Rosabella, which launched earlier this year, already offers retailers a tremendous choice of mix and match suites featuring necklaces, pendants, wristwear and earrings. The five new suites, which between them comprise fourteen new pieces, further broaden the options available and include some stunning, up-to-the moment designs perfect for the party season.

All Rosabella jewels are available in 18ct white, yellow or rose gold, pre-set with a choice of either HSi or GVs diamonds and the collection includes some real show stoppers, although there are also more modest designs available for everyday wear.

One of the new pieces, which has provoked particular attention since its launch, is an elegant cuff bracelet with a box clasp. The round brilliant diamonds of the bracelet and those in its matching necklace and stud earrings have a fashionable hexagonal setting – giving the bracelet, in particular, an unusual honeycomb effect.

“It is encouraging that consumers are clearly in the market for non-bridal, statement diamond jewellery. One of the new Rosabella suites comprises 10.5cts of diamonds, so it is very far from an impulse purchase and yet our retailers around the country are finding buyers for it and for other pieces in the range,” says Domino’s sales and marketing director Andrew Sollitt.

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