International Jewellery London was another resounding success for the Gecko Jewellery team this year. The UK’s leading jewellery wholesaler reported record sales for key collections, including their new Elements Gold range, driven by a focus on design excellence, newness and timely responding to customer feedback.
Commenting on the team’s success, General Manager, Ruth Johnson said: “We enjoyed another very successful IJL, with written orders up 30% on 2018. I am proud of our entire team, from our designers who are delivering such high quality, saleable product with on-trend design, to our sales team who are always focused on customer requirements, providing excellent service, and guiding new and existing customers through our extensive product ranges.
“Overall, visitors seemed positive about their show experience and were very complimentary of our stand and our new collections. There was a noticeable increase in the number of international buyers, and I felt that the show was well organised. It was particularly pleasing to such an increase in footfall to our stand, especially on Sunday and Monday.
Our 16-strong sales team have plenty of appointments to follow up; we are also very happy to show the collection to anyone that couldn’t make the show.”
Gecko reported high and consistent interest and sales across all product lines at this year’s show, with visitors particularly drawn to:
- Personalisation pieces: Customers were keen to take advantage of the one-stop-shop approach offered by Gecko, with personalisation across both Silver (Beginnings) and now also 9ct Gold (Elements) with assorted pendants set with Birthstones and with a choice of Alphabet, Zodiac and Numbers – each created in Gecko’s exclusive in-house font, perfect for personalisation and stacking / layered looks; the new Beginnings single and multiple charm bracelets also sold well
- Sparkle: As well as the increased carat weights in the expanded Elements Gold collection, retailers were also stocking up on the new Elements Silver Swarovski Imperial crystal sets, ideal for Christmas gifting at great value price points. Also generating huge interest, were Gecko’s new CZ-set honey-bee styles, building on their already successful bee collection, with Gecko continuing to make a donation to the British Beekeepers Association for every item sold
- Difference: the new Fiorelli Paint Pot collection, which features striking, beautiful multi-coloured hues inspired by the art of Frida Kahlo, stood out for multiple retailers seeking a talking point for retail displays on the lead up to Christmas
Creative Director Desiree Pringle added: “It’s been another fantastic IJL for Gecko and so much of that success is driven by our focus on newness, high quality product and on-trend, fashionable and accessible design and styling.
The highlight for many of our customers was our new Elements Gold collection; this Venetian-inspired collection was extended with more than 170 lines in time for IJL, featuring heavier pieces along with the new birthstones in an array of lush semi- precious colours.
It was particularly gratifying to see customers respond so positively at the show. In fact, we recorded sales growth of more than 50% on last year’s IJL for that collection alone.
The show itself seemed to have more of a buzz overall. There were some great inspiration touches that I would like to see explored more next year, such as the trend tanks; visitors also commented positively on the high quality of the Gecko stand too, which is always great for the team to hear.”