New London premises for Domino

Domino has expanded its facility in London with the opening of a new trade counter at 26-29, St Cross Street, Hatton Garden. The attractive and strongly-branded new premises, which opened at the beginning of October, will provide Domino with the opportunity to display and to hold a far greater level of stock than was possible at its previous trade counter in the nearby ‘Heart of Hatton Garden’ building.

“Since we opened in London in 2007 we have steadily expanded our market and feel sure that having our own on-street premises will help to us to grow it further,” says MD, Andrew Morton.

The trade counter will carry in stock a wide range of Domino’s core products and will offer retailers and designers a tremendous choice of must-have items such as wedding rings, diamond ring mounts, settings and components across all carats and colours of gold as well as in platinum and palladium.

The additional space will also allow Domino to showcase some of its fully-finished jewellery collections such as ‘Sienna Neckwear’, which offers suites of earrings, pendants and necklaces in diamonds and coloured stones, and ‘Trends and Fashions’ a collection which includes a selection of up-to-the minute contemporary designs across a range of different materials, including mother-of-pearl with 18ct gold and statement cabochon stone pieces with gold and diamonds.

Claire Guild, Domino’s Business Development Manager for London is delighted with the new premises. “As our customers here in the South East now appreciate, Domino has plenty to offer London’s jewellery community.

These new premises will help us bring our designs – the vast majority of which are designed and produced in-house at our manufacturing facility in Birmingham and which are unique to us – to an even wider audience. The additional space will not only allow us to hold far great levels of stock, but will also provide a more relaxed and comfortable environment in which to buy,” she commented.

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