The long-established Italian luxury jewellery producer Fope, which has recently been shortlisted for the Jewellery Brand of the Year category in the UK Jewellery Awards, has launched a new website – www.fopeuk.com.
The site is just part of a carefully targeted promotional campaign being masterminded for Fope by its sole UK agent Saunders Shepherd group to raise further consumer awareness of the brand in the UK market.
The website offers a visual feast and includes not only a comprehensive selection of products but also a stylish video of a Fope jewellery fashion show, a news section and links to the websites of other luxury Italian brands. Consumers cannot buy online and a ‘Store Locator’ (based on postcodes) is provided to direct visitors to their nearest Fope retailer.
In addition to its consumer-facing section, the website also offers a password controlled area for its retailers. This has a number of useful features and provides an easy and immediate way for the brand to keep them informed of forthcoming promotions and product news.
The site also includes a revolutionary new ‘Training’ section offering a series of four short, easy-to-access videos designed to inform sales staff about the Fope brand.