Messe München has selected Rolf Pickert to become Managing Director of its Brazilian subsidiary, Messe Muenchen do Brasil Feiras Ltda, based in São Paulo. The new MD has a broad range of management expertise, particularly in the construction machinery industry in the Brazilian market.
“Rolf Pickert is the ideal person for our continued company and business growth in Brazil,” said Klaus Dittrich, the Chairman and CEO of Messe München. “He has many years of international experience, especially in the automotive and construction machinery industries.”
Pickert was most recently the MD of the German-Brazilian joint venture Brasbauer Equipamentos de Perfuração Ltda in São Paulo. Previously he worked as a manager for a number of different capital goods companies. The German-Brazilian national has an extensive amount of experience in business development at international companies.
“I am really looking forward to the exciting opportunity of continuing Messe München’s development in a really promising market,” Rolf Pickert said. “The Brazilian market has tremendous potential for new topics.”
Stefan Rummel, the MD at Messe München who oversees the company’s international business activities, said he was excited about working with Rolf Pickert. “With the hiring of Rolf Pickert, we were able to recruit an experienced industry expert w ho can further expand our activities in Brazil and carry out our ambitious strategy for Latin America,” Stefan Rummel said.
“I would also like to expressly thank Katharina Schlegel for the exceptionally good work she did over the past 14 months.”
Brazil is of one the main target countries of Messe München for the development of new business fields and trade fairs. The portfolio of Messe Muenchen do Brasil comprises M&T Expo and Smart.Con.
Both trade fairs are held in conjunction with a long-range partnership with Sobratema. By creating this alliance, Messe München rounded out its global network in the bauma cluster.