Independent family-run business Sonny’s Jewellers is celebrating being named ‘Jewellery Retailer of the Year (Five Stores or Fewer)’ at the iconic UK Jewellery Awards on the evening of Wednesday, June 26.
Sonny’s Jewellers Managing Director Manish Jogia accepted the coveted trophy in front of a packed crowd at Old Billingsgate in the City of London, surrounded by 500 of the UK jewellery industry’s most influential retailers, suppliers, and association leaders.
Despite stiff competition from independent businesses in Brighton, Northamptonshire and London, Sonny’s Jewellers emerged victorious in one of the night’s most coveted categories.
Jogia commented: “We were blown away to hear our name called at this year’s UK Jewellery Awards, especially in the ‘Jewellery Retailer of the Year’ category, which is the pinnacle of achievement. As a proud member of the West Midlands business community, we are proud to fly the flag for our region and demonstrate what heights family-owned companies like ours can reach. I hope this inspires other luxury independents in the Jewellery Quarter, across Birmingham and further afield, to pursue their ambitions and build exceptional businesses that stand up to national competition.”
With jewellery-making heritage that can be traced to 1968 in the UK, Sonny’s Jewellers is a bright light of Birmingham’s historic Jewellery Quarter, specialising in fine jewellery for every occasion and life milestone. Today, it is led by Managing Director Manish Jogia and Operations Manager Leesha Kaur, who have built Sonny’s Jewellers and its nearby sister business, JQ Diamonds, into destination stores for the whole Midlands area.
Shoppers travel from far and wide to explore a broad range of engagement rings, bridal jewellery, diamonds, and coloured gemstones at Sonny’s Jewellers and discover the bespoke jewellery-making solutions offered by JQ Diamonds, all in the heart of the Jewellery Quarter. In recognition of its high standards, JQ Diamonds was selected to become the exclusive West Midlands-based stockist of esteemed luxury brand Fabergé in January 2024.
Jogia adds: “Fabergé is the epitome of opulence, which is exactly what JQ Diamonds customers look for when they want to celebrate special lifetime events, milestones and memorable moments.”
Sonny’s Jewellers also offers a range of complementary services, including jewellery repairs, remodelling, welded bracelets, ear piercing, and precious metal recycling for a complete, 360-degree experience. In recognition of its achievements, the business has secured a Google rating of 4.9/5 based on more than 390 reviews.
Described as the “Oscars of the jewellery industry,” the UK Jewellery Awards are hosted annually to celebrate the achievements of independent business owners, jewellery manufacturers, designer-makers, and essential service providers. Back in 2021, Sonny’s Jewellers won in the ‘Retail Sales Team of the Year’ category and was later named the most ‘Inspiring Independent’ in the Midlands area by Retail Jeweller magazine in 2023.
Crucially, the winners in each UK Jewellery Awards category are chosen by a judging panel made up of senior figures in the jewellery trade, making this an especially gratifying win for Sonny’s Jewellers.
Sonny’s Jewellers can be found at 105 Vyse Street (B18 6LP). For sister business, JQ Diamonds, please visit jqdiamonds.com.
More information:
🌐 www.sonnysjewellers.com
