This year’s Baselworld is an exciting one for British cufflink manufacturers, Deakin & Francis. As England’s oldest family jeweller, the company produce the world’s finest cufflinks and have never veered from the high standards of craftsmanship and quality that are its tradition.
Proudly celebrating an amazing 230 years of creative craftsmanship, the brand will not only be unveiling their eagerly anticipated new cufflink collection, but they will also be launching a luxurious new Look Book.
With an incredible heritage, steeped in history, Deakin & Francis was originally founded in 1786. Seven generations after their ancestor Charles Washington Shirley Deakin developed the product range, the business is today managed by brothers Henry & James Deakin.
As a British brand, capitalising on their family roots, Deakin & Francis are going from strength to strength. Looking ahead to the next 230 years the company are all about continuing to design and make beautiful jewellery whilst taking the iconic brand to a new level.
“We are immensely proud of the values and techniques installed by our ancestors and pride and care goes into every single piece of jewellery that we produce’ says Henry Deakin, Managing Director. ‘230 years is a massive achievement for any company and we are delighted to be able to celebrate this landmark of an occasion.”
With a diverse range, from eclectic to quirky, to classic and sophisticated – there is a style to suit every personality. The new luxurious, perfect bound Look Book hand-picks the very best of the brands range, designed to inspire, amaze and astonish. Split into a number of lifestyle sections, the book offers its readers a mix of inspirational lifestyle photography and clean, simple product shots. From country and sporting, to spinel and skulls – each section has its own feel and has been designed with the reader in mind.
Baselworld will also see Deakin & Francis launch an innovative new cufflink collection. Always thinking ahead to their next creative designs, the brand is planning a show-stopping launch at this year’s show!
“We are very much focused on the future – not only are we constantly thinking of our next show-stopping designs, we are also excited to continue to grow the brand through new routes to market and very much look forward to meeting new and existing customers at this year’s Baselworld where we invite them to celebrate with us!”
And never ones to shy away from a celebration, Deakin & Francis have partnered up with Chase Distillery to offer visitors to their stand a choice of classic British cocktails – all served from their stand. Chase Distillery are a family owned, British single estate distillery who have been producing fine spirits from their very own farm since 2008. Using a bespoke, hand-crafted cooper batch pot, every bottle is filled and sealed by hand. Supporting British Brands, Chase Distillery is the perfect complement to Deakin & Francis.
Come along and view the luxurious new Look Book, see their latest collection being unveiled and join Henry & James for a complementary cocktail at Baselworld – Hall 2.1, Stand L91