Deakin & Francis launched a brand new stand at the NEC show, with Simon Rainer Chairman of the BJA officially cutting the ribbon on Monday 2nd February.
Henry Deakin said, “Our new stand is proof of how far we have come as a brand. Just a few years ago we were the best kept secret in the jewellery industry and now we’re a recognisable brand.”
The bestselling cufflinks at the show were bumble bees, vintage steering wheels, black spinel sharks and fishing flies. Henry Deakin added – “We also noticed that our bangles and silver signet rings were popular this year.”