Monday, June 17, 2024

Hatton Garden’s AnchorCert Success

The AnchorCert Gemmological Office in London’s Hatton Garden is going from strength to strength under the leadership of Director Eric Emms.

Three years after Eric’s business, the London Precious Stone Laboratory, was acquired by The Birmingham Assay Office it has widened its scope of services and also its appeal.

AnchorCert London has expertise in the identification of diamonds, coloured stones, and pearls.

The AnchorCert services range from comprehensive full reports and stone identification to verbal reports and the very popular AnchorCert mini reports.

The Office has a well established clientele, including many top Bond Street jewellers and well known auction houses, who are looking for full reports appropriate to large and expensive loose stones.

Many new customers are now discovering the benefits of AnchorCert mini reports. These are available for loose or mounted stones and are proving an excellent selling tool for retailers and wholesalers who are simply looking for confirmation of the quality and authenticity of diamonds, both natural and synthetic.

In response to demand from customers, the latest service available on a mini report is Tanzanite Grading. Tanzanite is growing in popularity, and the celebrity magazines have already featured many well know stars flashing beautiful Tanzanite and diamond pieces.

The AnchorCert Tanzanite system is very simple but provides clear demarcation between those AAAA stones with a rare and breathtaking intensity and those which are more of an average colour.

The mini report shows colour and clarity, based on the GIA coloured stone clarity scale and is already proving popular with retailers. Ernest Jones’ new AnchorCert certificated range, available in selected stores has started well and more established Tanzanite customers are reporting excellent sales.

AnchorCert London has also launched an Express Service for those reports which simply won’t wait because a major sale depends upon them. Subject to capacity, reports can be produced within 48 hours, for a premium charge of an additional 50%. Well worth it to secure that big one off sale.

A new brochure detailing all the services from AnchorCert London is now available, phone 0207 404 4202 or e mail:  to receive your copy.

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