The Birmingham Assay Office is always keen to respond to the changing demands of the market and improve customer service. The latest advance is the opening of a ‘sub-Office’ hallmarking facility for QVC, within the shopping channel’s Customer Operations and Distribution Centre at Knowsley, Merseyside.
A sub-Office is effectively the extension of the premises of an Assay Office to other premises, typically within a manufacturers or importers premises. There are obvious benefits for large operations and this is the sixth ‘sub -Office’ facility for customers of The Birmingham Assay Office, since the concept was authorised by the British Hallmarking Council in 2002.
The sub-Office at QVC is located within a new phase of the company’s state of the art distribution centre and is fully equipped to carry out the assaying and hallmarking of precious metal articles sold by QVC.
The facility, which is a satellite of the Central Office in Birmingham, is staffed by employees of The Birmingham Assay Office – Jayne Siner and Helen Bird are two members of our new team recruited to manage our new operation. Jayne and Helen will be joined by a third colleague, Helen Andrews on 9th July. A warm welcome is extended to all three members of our Hallmarking team!
QVC UK reported net sales of £331 million in 2006 (an increase of 8.4% on the previous year) and is part of a $7 billion global business which reaches over 160 million homes worldwide. The company offers a wide variety of brand name products within its categories of apparel and beauty, jewellery, home innovation and home style. QVC UK broadcasts from Marco Polo House in London, 24 hours a day, 365 days a year with 17 hours of live programming each day.
Judy Deuchar, Director of Merchandising, said “QVC shares the same values and ideals as The Birmingham Assay Office as we are proud to have this new facility at our Knowsley Distribution Centre. It will improve the efficiency of our operation and ultimately help us to offer a faster service to our customers.”