Monday, July 15, 2024

Hockley Mint Unveils New You & I® Bridal Jewellery Collection and Brochure

British casting specialist and fine jewellery supplier, Hockley Mint, has announced the launch of its new You & I® collection that celebrates the past, present, and future of the British bridal and wedding day jewellery market for diverse and modern couples.

The 52-piece collection includes single stone, three stone, five stone and seven stone engagement and eternity rings for women, alongside a small selection of engagement rings and signet rings for men. These are accompanied by matching pendants and earrings that are ideally suited to the wedding day jewellery market.

Within the new offering are revitalised designs from the Hockley Mint archive of jewellery masters, refreshed best-sellers that continue to perform, and new pieces that retailers will not have seen before. Highlights include the new Infinity engagement ring with a diamond-set infinity motif built into the side profile, a reimagined vintage seven-stone marquise-shaped diamond ring, and a traditional cluster engagement ring that can be customised with the retailers’ choice of diamonds, laboratory-grown diamonds, and coloured gemstones.

Kevan Jenkinson, Sales Director at Hockley Mint, says: “The purpose of the You & I® collection is to take retailers on a journey through Hockley Mint’s 70 years in business. We have reworked vintage designs, updated our current and most popular best-sellers, and added new lines that reflect the 21st century bridal market. With this new collection, we hope to provide our retail partners with the diverse ranges they need to offer an inclusive and supportive shopping experience.”

The You & I® collection was designed and developed at Hockley Mint’s facilities in Birmingham’s Jewellery Quarter. Pieces are to be manufactured on-site in all precious metals, including Fairtrade Gold, and set with the retailer’s choice of natural diamonds, coloured gemstones, and laboratory-grown diamonds in a range of fancy cuts, qualities, and carat weights. Customers can choose from unset and pre-set pieces to be finished in their own workshops or fully finished creations that are ready to be placed in Christmas counters and window displays.

Alongside this significant new launch, Hockley Mint has also announced that a new version of its popular brochure will be available to customers in the autumn of 2022. Having secured feedback from its retail partners, the brochure now boasts a refreshed design, easier navigation, more striking visuals, and a closer look at the suppliers’ latest lifestyle imagery, which includes a diverse range of couples to reflect the contemporary bridal jewellery market.

You & I® campaign and lifestyle imagery will be available to Hockley Mint customers in the form of high-res photographs for social media and point-of-sale displays. Images were professionally developed to show a more inclusive cross-section of couples and to support retailers in attracting their local customers more effectively.

Jenkinson adds: “This is the first time the Hockley Mint product brochure has been overhauled since the pandemic, and it really demonstrates our huge commitment to our customers and making their lives easier. The changes that have been made to the brochure’s layout and design will allow our retail partners to quickly and efficiently build capsule collections that cut down on lead times and have the ‘Created in the UK’ guarantee. We are presenting both You & I® and this new brochure just in time for Christmas as we predict a successful ‘Golden Quarter’.”

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