Restructuring for Inhorgenta Munich 2015 New Concept for Hall B1

www.frommel.de

Hall B1, named ‘Selection’, is the centrepiece of the Inhorgenta Munich jewellery and watch trade show. For more than 40 years, high-quality jewellery and watch collections have been shown to the industry professionals in an exclusive ambience in this hall which represents the trade show’s luxury segment.

After the segmentation and restructuring measures carried out in the halls A1, B2 and B3 in the years 2012 to 2014 have been completed, hall B1 is now being restructured before the opening of Inhorgenta Munich 2015.

As of now, the conceptual responsibility lies with Renate Wittgenstein who has worked as a product manager for Inhorgenta Munich since 2012 and has successfully implemented the restructuring of the other halls.

“We are currently working on the restructuring of hall B1 which, on the one hand, offers the exhibitors an optimum environment for making contacts. On the other hand, visitors can gain a perfect overview of the brands and collections within a very short time there.

We are currently negotiating with many international high-quality brands as potential new exhibitors, but at the same time we also seek talks with possible returnees.”

Renate Wittgenstein says. “We are sure that the ‘Selection’ segment will gain in importance more than ever as a result of the restructuring of hall B1. The last few weeks have shown us that we are on the right track.”

In order to support these activities sustainably, the placement offers will be dispatched to the companies and brands even before the summer break for the first time this year.

www.inhorgenta.com

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