Freeform Fabrication: Powering Birmingham’s Jewellery Quarter with Solutions That Work

By MH

December 16, 2025

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Freeform’s engineers provide ongoing support

When Pat, a third-generation jeweller from the heart of Birmingham’s Jewellery Quarter, first heard about laser welding, she was sceptical. ‘Another gadget that promises everything but delivers little’, she thought. That was before she met the Freeform team.

At Freeform Fabrication, the team is proud to work alongside influential businesses throughout Birmingham’s Jewellery Quarter, and Pat’s story perfectly illustrates their approach. Rather than pushing products, they start by listening. What are the production challenges? What isn’t working with the current process? What is the target budget? What would success look like for the business?

A solution could be straightforward and off-the-shelf, or it may be a more tailored application. For Pat, the issue was clear: traditional soldering was limiting her repair capabilities and slowing down her delivery time. The Freeform team spent time understanding her specific needs before suggesting a demonstration of their laser welding technology.

Freeform provides training across the UK.

This listening-first approach has become their hallmark. They don’t just supply equipment: they engage with businesses to find the right solution. Once they understand the objectives and constraints, they arrange product demonstrations right in the workshop, so jewellers can see how the technology fits into their existing space. But the commitment doesn’t end with the sale. Freeform handles installations, provides comprehensive training for the team, and offers ongoing technical support. They have also partnered with leading local suppliers throughout the Quarter to ensure prompt, local support is just around the corner when it is needed most.

Locals may have noticed Freeform’s travelling workshops appearing around Birmingham and other jewellery hubs. These aren’t sales events: they are opportunities for hands-on exploration. The company brings their machines, product experts, and even a goldsmith tutor to create a friendly, no-pressure environment where people can truly evaluate the technology.

The response has been remarkable. People arrive with their own (occasionally challenging) repair jobs, and the team spends time reviewing each piece and recommending the best approach. Watching a jeweller’s face light up when they see an ‘impossible’ repair completed cleanly and quickly—that is what drives them. Many businesses say they might never have made the move to modern technology without this encouragement to try the tools first-hand. Pat now runs one of the most efficient repair operations in the Quarter, completing jobs while customers browse the shop and increasing profits that would have been unachievable just months ago.

The transformation witnessed across the Jewellery Quarter has been extraordinary. From small workshops to established manufacturers, businesses are embracing technology that makes their work cleaner, faster, and more profitable.