King & Allen, the inclusive tailor whose bespoke creations have been worn by X Factor’s Lucy Spraggan and Love Island’s Marcel Somerville, celebrated the launch of its new Birmingham Jewellery Quarter flagship store recently with a lively evening attended by locals eager to explore the new, expanded space.
The highlight of the event was an entertaining Tom Hardy lookalike competition, which saw three dapper finalists – Aran, James, and Dave – compete before a panel of judges including King & Allen founder and CEO, Jake Allen.
Aran, resplendent in full Alfie Solomons get up – complete with pocket watch, cane and classic pork pie hat, was crowned the winner. A seasoned performer and voice actor, who has been doing Tom Hardy impressions as part of his performances for years, Aran thanked King & Allen and expressed his absolute delight at winning, particularly against such stiff competition. He noted that this was the first Tom Hardy competition he’d entered and praised King & Allen for putting on such a brilliant night.
Runner-up James, who regularly gets stopped in the street for his uncanny resemblance to the A-list star, impressed judges with his Tom Hardy smoulder – in matching trousers and a waistcoat, paired with a three quarter length Crombie overcoat – but it was Aran’s performance on the night, as his idol, that really stole the show.
Jake Allen, Founder and CEO of King & Allen, said: “What a fantastic evening! It was wonderful to welcome so many people from the local community to celebrate our new flagship store. The Tom Hardy competition added a fun, local element to the night and really captured the spirit of what we’re about – celebrating individuality and style with a sense of joy and inclusivity.
The new store is much more ambitious than our old premises. We now have defined areas, including a dedicated room for those who want more privacy for their consultation or fitting, or we can welcome the entire family and make a day of it.”
The expansion comes as consumers increasingly seek alternatives to fast fashion, turning to meticulously crafted garments that serve as vehicles for authentic self-expression. King & Allen specialises in inclusive tailoring that celebrates individuality, style, and comfort for everyone, regardless of body shape, size, or gender identity.
The new flagship store features:
- Expanded fabric and style collections
- Spacious consultation areas for group fittings
- Dedicated wedding party consultation suite
- Improved accessibility throughout
Located in the heart of the Jewellery Quarter, the store positions King & Allen among the area’s community of skilled artisans and traditional craftspeople. With the local community expected to grow to 16,000 residents by 2026, the area is undergoing considerable regeneration.
Allen continued: “We love the whole ethos of the Jewellery Quarter, which is known for its concentration of skilled artisans and designers, many of whom still work in traditional workshops – it felt like a natural home for us as tailors.
“It’s an incredibly vibrant, creative community, and we are delighted to be part of its regeneration. Our vision is that rather than being somewhere people only think of when they want a one-off piece of jewellery, it becomes a go-to destination for crafted pieces that mark life’s important moments.”
The Birmingham store joins King & Allen’s existing locations in Cheshire, Surbiton, and London Liverpool Street, with each upholding the same commitment to inclusive, personalised tailoring.
The new store is located at 16 Kenyon Forge, Kenyon St, Birmingham B18 6DH. Appointments can be booked through the King & Allen website at www.kingandallen.co.uk or by calling 0121 647 8267.
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