Three female students Joanna Gordon, Claudia Noble and Roxanne Moznabi, have been shortlisted in the prestigious design competition staged annually by the Birmingham casting house and rapid prototyping company, Weston Beamor, in conjunction with the School of Jewellery at Birmingham City University (BCU).
The winning designs for contemporary trilogy rings beat off stiff competition and drew high praise from the judges.
The winner of the competition will be announced on Tuesday 5th February, 2012 at 2.30pm on the Weston Beamor stand (P44, Q45 in Hall 17) at The Jewellery Show, Birmingham, where those on the short-list and their fellow students, all of whom are in the second year of the HND Jewellery and Silversmithing Course, will gather with university staff and directors of Weston Beamor, to discover who has won the first prize of £500 and the opportunity to have a week of work experience within the firm.
The student who comes second will receive £250 and the person in third place £100. Before creating their designs in Gemvision’s Matrix CAD software, the students were required to identify their target audience through market research and then to create mood boards, concept development and an appropriate advertisement.
As Weston Beamor’s Head of CAD, Ed Hole, confirms the standard was extremely high. “We were looking for innovative thinking within the design process combined with a strong presentation and a real understanding of commercial manufacturing issues. All three students proved they understood these concepts and really wowed us with their creativity,” he commented.
Prior to submitting their designs, all the students on the HND Course visited Weston Beamor’s high tech production facility to gain a better understanding of the jewellery manufacturing process, viewing the entire lost-wax casting process and rapid prototyping systems in action, and seeing how the company’s New Product Development team operates.
“This competition gives our HND Jewellery & Silversmithing students the opportunity to work to a proper commercial brief and to see how the jewellery production process operates. The experience they gain – whether or not they win – is invaluable in helping them to forge careers within the industry.
We are very grateful to all the team at WB for sharing their expertise and for giving so much of their time to this annual event,” says School of Jewellery Course Tutor and Deputy Head of School, Gaynor Andrews.
Prototypes of all three short-listed designs are currently in production at Weston Beamor and will be unveiled on the company’s stand at The Jewellery Show.