Wednesday, May 29, 2024

Domino Shapes up for 2018 With a New Wedding Band Collection

Mid-January 2018 will see the precious and fine jewellery manufacturer Domino launch the latest additions to its ever-expanding wedding ring offering with a collection of 40 shaped bands, 17 of which are completely new.

“Our new, shaped wedding rings come in a variety of silhouettes shapes and patterns to provide real choice for consumers seeking something a little out of the ordinary,” says the company’s marketing co-ordinator, Chantelle Serrell-Cooke.

These design-led rings, which are available in platinum and 18ct white, yellow or rose gold, have a highly commercial slant and include fashionable decorative designs inspired by ribbons, tiaras, flowers and the infinity symbol.

Many have unusual diamond details including pavé and fishtail settings. Retailers can choose from GVS or HSi stones.

Serrell-Cooke believes that the rings are a good example of the move toward more versatile jewellery. “These designs are the perfect accompaniment to a bride-to-be’s engagement ring, but that is not their only purpose.

They make terrific stacking rings and sit perfectly against straight wedding bands, eternity rings and engagement rings. This means they can be used later on in a marriage to enhance and upgrade a woman’s existing wedding jewellery and are thus absolutely ideal as anniversary gifts” she says.

Importantly the rings also allow for customisation which Domino believes is a key trend for the millennial generations. “Millennials love the idea of creating their own look and these rings provide them with choice they expect and the chance to create something unique. The buying experience is very important to this generation and we hope that our retailers will use the possibilities the collection provides to truly engage with their customers in this respect,” says Serrell-Cooke.

All the new designs are created and crafted in house at Domino’s manufacturing facility in Birmingham which guarantees a high-quality product with a competitive lead time of just 15 working days.

The collection is supported by a digital brochure with live links to the Domino website This provides pricing, data and ordering function as well as inspirational images of wedding ring and engagement ring combinations with appeal to the millennial market. The lifestyle and product imagery used will also be available for stockists to use for their own promotional purposes.

In addition to its new, shaped collection, Domino offers a comprehensive range of more traditional wedding band profiles for both men and women across a range of alloys. Many of these designs can be personalised with a choice of stones and/or diamond-milled patterns from Domino’s ‘Finishing Touch’ selection. These too can also be viewed online at

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