Saturday, May 25, 2024

Domino’s new DRM Collection to star at IJL

Domino has long been known for its highly commercial and strongly-selling Diamond Ring Mounts (DRM) collection and justly so. Its 2013/14 edition features some 149 mounts, a third of which are entirely new designs.

The Collection, which is designed and made entirely in-house, has been especially created to provide retailers with a comprehensive selection of essential mounts, in platinum and all colours of 18ct gold.

To ensure that the offer is kept pertinent and fashionable DRM is constantly refreshed and up-dated to reflect current trends and sales patterns and the new collection includes some sure fire winners. Styles encompass everything from classic solitaires through to more flamboyant lifestyle designs.

Whatever the style, Domino’s prize-winning designers have worked hard to ensure that it offers something special.

Sales points include interesting additional features such as diamond details, embellished shanks and open front settings.

Styles encompass both round and princess stones, as well as offering mounts to take more unusually shaped diamonds and multi-stone designs. Carat weights range from 0.10 – 6.25cts.All the rings in the collection are offered as unset mounts, although Domino’s expert stone-setting team is happy to set customers’ own central stones, or supply stones of their choice via the company’s dedicated Jewellery Bureau Service.

“We are confident that this collection offers customers not only tremendous variety but also the opportunity to stock stylish, British-made jewellery which is at the cutting-edge of design trends. DRM provides an interesting twist on all those classic ring styles that no jeweller should be without,” says Domino’s sales and marketing director, Andrew Sollitt.

A brand new fully-illustrated, trade brochure is available to support the new DRM Collection.

Luxury neckwear collection
IJL will also provide the launch pad for Domino’s exciting new luxury neckwear collection in white gold with diamonds and a range of coloured stones which will be given its first public appearance at the show.

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