Emagold UK, the select group of British jewellery manufacturers dedicated to promoting high carat, high-quality jewellery, will be formally disbanded following International Jewellery at Earls Court in September 2010 where members will exhibit together for the last time. Emagold’s passing marks the end of an era in the promotion of high caratage gold jewellery.
Emagold (The European Manufacturers’ Association) was established in 1992 with the support of the World Gold Council. Many manufacturers throughout Europe joined the group, principally to promote the use of higher carat gold jewellery at a time with the hallmarking system was under threat and the Emagold ‘Solar’ mark – a sun-like symbol stamped onto 18ct and 22ct jewellery alongside the hallmark – was being promoted as an alternative method of independently certified quality. At its peak membership exceeded 120 companies in Italy, Spain, Portugal, France, Greece and the UK
The World Gold Council withdrew its support several years ago and many of the European countries left Emagold as a result. However in the UK a dedicated group of manufacturers and suppliers maintained their membership, using Emagold as a joint promotional tool to promote high calibre companies and jewellery.
The group has exhibited together under the Emagold umbrella at UK trade fairs, manned a joint website and undertaken a number of major promotions and training initiatives, some in conjunction with the National Association of Goldsmiths.
“It is with some sadness that we have decided that Emagold has had its day,” says its final Chairman, Asa Harrison of Cookson Precious Metals. “It has provided a great talking shop for those of us who have belonged and has undoubtedly drawn some of the UK’s longest established and best recognised jewellery suppliers closer together.
The group began at a time when the market was dominated by sales of 9ct gold jewellery, which is very definitely no longer the case, and I like to think that Emagold’s legacy is that it undoubtedly helped to make retailers aware of the very real advantages of stocking higher carat, higher quality gold jewellery.
Whilst Emagold may be no more, our members will of course continue to offer the highest possible quality and service and many of the close associations made will endure.”
Members of Emagold were Centre Jewellery, Cookson Precious Metals, Curteis, Domino, Euro Findings, The GW Group, Hean Studio, Saunders Shepherd and Stubbs & Co.