How Jewellers are Navigating the New Normal

The Jewellery Quarter is full of independent businesses made up of wonderful artistry. Since shops started to re-open on 15th June, some people are wondering what businesses are doing to keep staff and customers safe.

How Sonny’s Jewellers have adapted to COVID-19
Sonny’s Jewellers are an independent family-run jeweller, based in the Jewellery Quarter. Specialising in diamond rings and bespoke designs, their trade has always been customer facing. With jewellery shopping being a very interactive experience, an e-commerce website has never been a priority for Sonny’s before lockdown began – however, you can now shop some of their jewellery online here.
They have also prepared well for a re-opening that feels safe and welcoming. Here is an insight into what procedures have been put in place to make their store Covid-safe.

Open Door Policy: – Upon entering the shop, you will be welcomed by someone who is monitoring the flow of customers and manning the door. To avoid the spread of germs, air conditioning will be mostly turned off. Sonny’s aim is to keep their doors open throughout the day to ensure fresh air circulates the store.

Perspex Screens:
The whole shop has been fitted with Perspex screens, ensuring particles do not spread across the counter. With a gap at the bottom, these new additions do not affect the intimate and interactive experience of shopping for jewellery.

Hand Sanitiser: – Around the store you will find automatic sanitising stations at every serving point. The team kindly ask that customers use the sanitiser before trying on or handling any jewellery.

Customer Guidelines: – What to do if you are planning a visit – Sonny’s ask that all customers keep a safe distance from one another. This is guided by floor markings at allocated serving zones. To manage the amount of people in the store at one time, customers should only come inside with one person from their household or ‘bubble’.

Anyone entering the store is asked to remove their facemask and look up to the camera. This is for safety reasons and may be replaced afterwards.
The team also ask that you apply the hand sanitiser provided before handling any jewellery.

The preferred payment methods are card transactions or bank transfers, though cash will be accepted.

What steps are in place for Staff?
The whole team at Sonny’s have completed the ‘Be COVID-19 Safe’ course with The National Association of Jewellers (NAJ) – ensuring everybody is knowledgeable of safety precautions and symptom signs. Store manager, Leesha Kaur, has also recently joined the committee of the NAJ, showcasing the stores commitment to best practice in the jewellery industry. Temperature checks take place each morning and anybody with a high reading will be asked to stay at home. The team are also required to stay at home if they are showing any other symptoms.

Efficient cleaning practices are a top priority. All jewellery is disinfected after being handled and all touch points are regularly cleaned throughout the day.

How is Sonny’s Bouncing Back from lockdown?
After 3 months of closure, they have launched their biggest sale EVER. Their ‘Bounce Back Sale’ gives all ready-made jewellery stock a huge 25% off – offering customers some huge savings.
*Excludes loose diamonds and bespoke jewellery.
“We’re so happy to be back in the Quarter with our doors open again. We’ve taken real care to make sure both customers and employees feel safe inside the shop. Cleanliness is a top priority and all staff have been briefed on our policy. It’s nice to see independent businesses trading again and we’re hopeful for the future!”

Story by Sonny, Owner.

More Information:
T: @sonnysjewellers – and also on Twitter, Facebook, or Instagram

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