Inhorgenta Munich is further broadening its competence in the lifestyle area. In Hall B3 ‘Lifestyle -Trends & Vision’ which was newly opened in 2013, a special project is starting next year: the Inspiration Lab, an interdisciplinary event with experts, designers, and forward thinkers. The curator is the famous graphic designer and LEAD Award winner Mirko Borsche. Inhorgenta Munich takes place on February 14 -17, 2014 in Munich.
“As one of the world’s most important B2B trade shows for jewellery and timepieces, Inhorgenta Munich provides the perfect setting for this new project in which we bring experts and forward thinkers together from many different areas like jewellery design, science, graphic design, art, fashion, film, architecture, product design, photography and music,” explains Renate Wittgenstein, Product Manager of the show.
As part of the Inspiration Lab, events such as symposiums, lectures, workshops, exhibitions and presentations will take place at the specially designed area of Hall B3.
The highlights are a 3D magazine installation from Bureau Mirko Borsche with projections of objects from different designers into free space as well as the Object Render Farm by Australian artist and jewellery designer Jordan Askill; exclusively for the Inspiration Lab, he is designing a signature piece that will be reproduced on several 3D plotters. For the visitors, the 3D magazine installation and the Object Render Farm demonstrate the latest techniques in rendering.
The highlight of the Inspiration Lab Symposium is an international pearls forum in which pearl producers, dealers and jewellers from the world’s most important markets will be taking part. In addition, scientists will discuss the farming of oysters in increasingly difficult environmental conditions such as global warming and pollution of the oceans.
The central aisle of Hall B3 will become the Inspiration Lab Fashion Walk. Visitors and exhibitors will be interactive participants of the Inspiration Lab.
With a photo of their piece of jewellery, the exhibitors can complement the designer clothes sketched on glass which decorate the way to the Inspiration Lab. Visitors to the show can have themselves photographed with the life-size transparent displays and become the cover model of the virtual Inspiration Lab 3D magazine.
The aim of the new project: after the four days of the trade show, the Inspiration Lab is to be used by the jewellery and timepiece industry all through the year as a laboratory for ideas. With workshops, competitions and artists in residence, ideas, and blueprints should continue to be created during the year to serve as a basis for the Inspiration Lab at Inhorgenta Munich 2015. “The result will be a long-term platform where experts, forward thinkers and newcomers can move about freely and build bridges to other fields of activity,” says Renate Wittgenstein.