The Inhorgenta Trendfactory #ReInspire has celebrated a successful premiere. The participants used the trend platform on October 22, 2020 for interdisciplinary knowledge transfer, intensive discussions, and networking.
“It was a sight to behold. We showed just how much spirit and enthusiasm is poured into our industry,” says Stefanie Mändlein, Exhibition Director at Inhorgenta. She was happy with the Trendfactory #ReInspire: “Our aim with this event was to provide new inspiration for the industry. And we’ve done just that.”
Four hours of keynotes, interviews, and discussions, ten masterclasses, the keynotes and panels showed that the industry is particularly concerned with its relationship to customers: What expectations do customers have? Which value propositions does each company offer their customers? What form should the customer experience take?