Loverock is a passion for music, a passion for real music. Loverock is nurturing talent and allowing it to grow. Loverock is a team of specialists with a wide range of musical background and a wealth of knowledge waiting to put Birmingham firmly back on the musical map.
Loverock Records is a Birmingham based record label set-up by a collective of musicians, songwriters, producers, and creative media experts.
The label specialises in working with artists from the ground up and is unique in their vision and desire to break new acts by helping them develop into confident and talented players, writers and performers.
Running their own recording studio (Park Studios) located in Birmingham’s Jewellery Quarter they are able to realise any production vision and transform ideas from the demo stage to the highest musical level.
Their team of in-house musicians and technicians has a wealth of experience and include some of the top session players the country has to offer. This allows the label to write, record, produce and promote the artists, meaning that everything is under one roof.
LoveRock Records aim to be organic, with a personal service not forcing artists to do anything they feel uncomfortable with musically. The whole ethos was inspired from the frustration that talented individuals feel they can only achieve great things if they head to London and are working hard to stop Birmingham from being overlooked.
Tom Longworth from LoveRock Records said, ‘We have everything we need to make music and everything that goes with it, videos photos, websites…right here. The LoveRock studio is a great base for any artist to develop and grow from.’
LoveRock Records has strong links with Birmingham’s creative industries helping to keep everything in the city whilst giving business to photographers, filmmakers, and promoters in the area. Loverock Records was set-up by musicians to help musicians grow, mature, and establish great original music.