- Seminar and workshop spaces in Hall 19 of Jewellery & Watch and Halls 6 and 20 of Spring Fair
- The Studio to feature a range of jewellery sector-specific content designed around five core themes for 2019
- Speakers hail from Louis Vuitton, Pinterest, Green & Blacks, the Ellen MacArthur Foundation, the V&A Museum and many more
The Studio – Jewellery & Watch – Hall 19
Designed to address some of the biggest challenges in the jewellery trade, The Studio will look at future trends from the fashion and luxury sectors, showcase emerging design talent, tackle topical discussions around the impact of technology and consider changes in consumer behaviour, whilst delivering valuable business insights from industry leaders.
Highlights from The Studio include:
Future Trends – Visitors will have a unique opportunity to get ahead with a range of trend forecasting and creative design sessions. On Day One, discover how to create a consistent visual merchandising strategy online and in-store with Serena Rizzi, former head of visual merchandising for stationary brand, Moleskin, and now a consultant at Prospective Creative. With a wealth of omni-channel shopping experience, Rizzi is guaranteed to leave ecommerce and retail business owners feeling inspired.
Hannah Malein, creative director of Colour Hive and head of trends at MIX Magazine will share her ‘Colour & Material Trend Forecast for Spring Summer 2020’ on Day Two, while Jane Kellock, founder and creative director of Unique Style Platform, will put trends into context with her invaluable round-up of AW19 and SS20 catwalk and fashion look on Day Four. Visitors on Day Four with an interest in bridal jewellery are also encouraged to attend ‘Bridal Trends: What Will be Driving Bridal Fashion in Spring-Summer 2020’ to hear what will be driving the sector over the next 18 months.
A daily ‘Emerging Designers’ session will give up-and-coming talents the chance to share their insights, ideas and inspirations, while offering valuable advice to visiting designer-makers at the start of their careers. Highlights include Lukas Caspar on Day One and Roxanna Moznabi on Day Three. Elsewhere, established jewellery designer, Rachel Galley, will share her knowledge in an ‘If I knew then what I know now…’ discussion on Day One of Jewellery & Watch with Retail Jewellers Ruth Faulkner.
Brush-up on your social media, web design and ecommerce skills with a range of specialist seminars at Jewellery & Watch. On Day One and Day Four, Chris Moore of Cohesion Digital will explain how to ‘Supercharge Your Ecommerce’ and transform your website into a smooth online machine that engages customers. Visitors on Day One will also have the chance to meet Amy Hobson, a partner and social media trainer at Socialb, who will offer insights into visual social media, such as Instagram and Pinterest, and how these platforms can be optimised to boost conversions and enhance brand awareness.
On Day Two, Living Content director Nyasha Pitt will host a panel discussion exploring the vital topic of personal branding and self-promotion for jewellery professionals, while Rosie Davies-Smith, founder of PR Dispatch, will host a session titled ‘Where to Start: PR Assets, Social Media and Pitching to Gain Coverage’ on Day Five.
In an anticipated panel discussion on Day Two, representatives of IIDGR, Madestones, S. Weissbart and Hockley Mint will debate ‘The Technology Arms Race’ in the jewellery sector, including devices designed to detect laboratory grown and simulant diamonds.
For those just starting their diamond journey, the De Beers Institute of Diamonds will host an ‘Introduction to Synthetic Diamonds’ workshop on Day Three – a session not-to-be-missed for shop floor associates and emerging designers looking to enhance their knowledge.
Understanding the Consumer
Simon Forrester, chief executive officer of Jewellery & Watch partner, the National Association of Jewellers, will discuss consumer behaviour and its impact on the jewellery sector on Day One of Jewellery & Watch. On Day Two, Lucy Reece-Raybould, executive director of business development and marketing at buying group, the Company of Master Jewellers, will host a seminar titled, ‘How Consumers Buy Jewellery… and How Much They Really Spend.’
In a nod to the all-encompassing concern of Brexit, Jacob Kane and Sam Owens of global payment and risk management solutions company, AFEX, will discuss ‘Navigating the Brexit Wave’ and the risks to the jewellery sector on Day Three. This will be a crucial opportunity to ask questions and consider how your business may be affected when the UK leaves the EU on March 29, 2019.
The Main Stage – Spring Fair – Hall 20
Retail is in a state of transformation and The Main Stage at Spring Fair is the place for retailers to hear new ideas and gather essential advice. Easily accessible to Jewellery & Watch visitors, The Main Stage will host keynote speakers and retail leaders. Highlights include:
Day One – Spring Fair Launches #powerof1
One of the biggest consumer changes that has been happening in retail over the last 12 months is the growing awareness and concern for the damage consumables have to the environment. With this growing awareness there is an opportunity to make a change, however, where should you start… the answer is simple with one thing.
Julie Driscoll, Managing Director, Spring Fair
Caryn Franklin MBE, Fashion commentator, TV presenter and Broadcaster.
‘What Can Retail Learn From… F1’. Marc Priestly, former F1 pit crew, journalist and presenter considers the parallels between successful retailing and the communication, teamwork, pressure and strategy involved in the high-octane sport.
Day Two – ‘Perma Trends and Micro Trends: What Should You Be Looking at in 2019/20’, hosted by Tamara Kelly, shopping editor of Ideal Home magazine, will offer useful insights for any jewellery retailers diversifying into giftware.
‘What Can Independent Retailers Learn from Luxury Brands’ is guaranteed to be a crowd-pleaser thanks to speaker Davy Pittoors, city merchandising manager of Louis Vuitton.
Day Three – ‘The Rise of Influencer Brands and the Impact on the Gift and Fashion Market.’ Join this talk with Ian Shepherd, founder of The Social Shop and chairman of the Business of Influence if you are interested in how influencer branded licenced goods could outsell a major movie franchise in 2019, it changes your business outlook.
‘Beyond Plastics: Retail and the Circular Economy’ will be hosted by Gail Williams, Schmidt programme manager at the Ellen MacArthur Foundation. This fascinating organisation is a global leader in helping to build economic frameworks that are restorative and regenerative by design. Be inspired and learn how your business can benefit from the Foundation’s forward-thinking approach.
SPRING FAIR KEYNOTE: ‘Building a Brand that Matters.’ Join Green & Black’s co-founder and entrepreneur, Jo Fairley, as she explores branding, development and engaging your customer base. This is certainly a talk not to be missed.
‘What Can Retail Learn from the V&A: Designing a Customer Journey’ will draw on the experience of Kate Bailey, senior curator of London’s Victoria & Albert Museum, will unlock the process of creating and designing a 4D exhibition experience, revealing how to curate a memorable visitor journey that tells a story, entertains and inspires… Kate will also be joined by Sarah Sevier, Head of Retail for the Victoria & Albert Museum as she share how they are drawing inspiration from exhibition content and collections to make futures retail integral to the V&A visitor experience.
The Retail Skills Theatre – Spring Fair – Hall 6
Situated in Spring Fair’s gifting heart, the new Retail Skills Theatre is designed to offer practical advice on a broad range of areas, from product photography, packaging, EPoS systems, shipping, delivery, SEO, social media and more
The Retail Skills Theatre is a must attend for any retailer wanting to ensure they take advantage of all the opportunities 2019 has to offer. Highlights from this new theatre space include:
‘Dominate Google Shopping in 2019’ with essential ecommerce advice from Matthew Soakell, senior PPC trainer at Mabo Media.
‘Meeting Customer’s Changing Delivery Expectations’ will present useful fulfilment information from Find Me A Gift operations and logistics manager, Tim Stevens.
‘Visual Merchandising: Simple Tips and Tricks to Make the Most of What You Have’ will reiterate the basic principles of display and the techniques required to create professional looking in-store displays with consultant, Debbie Flowerday.
‘How Blogging Can Boost Your Gift Shop Sales’ and how it can be a genuine return on investment with Charlotte Biggs, founder of the Card and Gift Network.
Image is everything so don’t miss professional photographer Rudolf Cinovski’s workshop ‘Photography; creating images for websites that sell’
Join Amy Hobson from SocialB as she talks about getting online and simple steps you can take to boost your online presence from today in her session: ‘Going social: Which social media channels work best for you (and how to get going)’
The complete seminar schedules and timings for The Studio, The Main Stage and The Retail Skills Theatre will soon be available to view on the Jewellery & Watch and Spring Fair websites.
To plan your visit and secure your free ticket, please visit jewelleryandwatchbirmingham.com.
Jewellery & Watch will take place from February 3-7, 2019 at the NEC, Birmingham.