In 2003 after the failure to become European City of Culture, Birmingham launched another attempt to persuade the world outside that it is a far better place than people think. Council and business leaders wanted to see the city branded as a place of diversity, dynamism, and determination. Its new trademark is the letter B, followed by the slogan, ‘Many worlds, one great city’.
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Many Worlds, One Great City
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The Hockley Flyer magazine is entirely funded by the advertising, but could do with a little bit more funding. The advertising not only pays for the design/printing, but also postage, delivery, all the associated paperwork/accounts, and research for the Heritage section. Subscribers pay only a bit more than the postage/mailing costs, and the magazines are free - no cover price.
