Thursday, February 29, 2024

Many Worlds, One Great City

In 2003 after the failure to become European City of Culture, Birmingham launched another attempt to persuade the world outside that it is a far better place than people think. Council and business leaders wanted to see the city branded as a place of diversity, dynamism, and determination. Its new trademark is the letter B, followed by the slogan, ‘Many worlds, one great city’.

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