New Innovative Services from The Birmingham Assay Office at IJL

NEW for the coming season are: The Diamond Jubilee Hallmark – A Great Commercial Opportunity
The Diamond Jubilee Mark is an additional Commemorative Hallmark which can be applied from now until the end of October 1st 2012.

The Diamond Jubilee will be a major national and international celebration, which, combined with the patriotic fervour of the London Olympics, represents a significant commercial opportunity for the UK jewellery industry.

Point of sale retail packs to highlight and promote Diamond Jubilee hallmarked articles are available from The Birmingham Assay Office stand at just £10.

NEW: The INNOVATIVE AnchorCert Gemstone Weight Estimator App.
The Gemstone Carat Weight Estimator is an innovative new smart phone App from AnchorCert. In a couple of clicks, it will easily calculate the estimated carat weight of diamonds and gemstones from their measurements.

It’s an ideal product for Retailers, Pawnbrokers, Valuers and the wider jewellery industry. This handy App means you can estimate weights on the go. You can purchase the full App or try the free demo. Check the App out on stand H109 at IJL. You’ll wonder how you ever managed without it……

The SafeGuard Interactive Retail Training Programme
designed to provide an informative, compelling and comprehensive training session for use in store at the convenience of the retail store staff. The interactive training programme can be shown on a pc or tablet and gives store staff instant information and confidence to sell SafeGuard jewellery, watch and silverware valuations whether they are new to the industry or experienced managers.

The programme covers everything from why a customer would require a jewellery valuation and how this specialist service can generate increased turnover for the store, through to how to submit items for valuation. The programme finishes with a quiz to test the level of knowledge gained by each member of staff. Come and see the demo version on Stand H109 at IJL.

THE GREAT DEBATE AT IJL – Monday 5th September
The fifth Great Debate, initiated and facilitated by The Birmingham Assay Office, in partnership with IJL will take place in the Inspiration Theatre at IJL on Monday 5th September from 11.15-12.30. The objective of the Great Debate has always been to provoke thought and prompt action towards a more ethically and socially responsible global jewellery industry.

This year is no exception – The Birmingham Assay Office will report positive news and some inspiring pioneers will be there to tell their own story. Stephen Webster will explain his personal involvement with Fairtrade Fairmined Gold and show a film documenting the conditions he found during a recent visit to the mines of Peru.

President of CIBJO, The World Jewellery Confederation, Dr. Gaetano Cavalieri will explain the role of the new CIBJO Corporate Social Responsibility Centre of Excellence in Antwerp, and Catherine Sproule, Director of the Responsible Jewellery Council (RJC) will profile some companies who have now achieved accreditation to the RJC exacting standards. The Debate, chaired by Michael Allchin, Chief Executive of The Birmingham Assay Office will then be open to the audience to question the speakers as to the challenges and solutions they have faced in delivering the projects so far.

Come along and air your views. As always, The Birmingham Assay Office is here to help you sell more….. We look forward to seeing you at IJL on stand H109

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