Saturday, July 13, 2024

Young Jewellery Quarter Entrepreneurs Launch Second Business

Young entrepreneurs Kate Lewis and Emma Perry have just launched their second jewellery company within Birmingham’s Jewellery Quarter, one year after launching their first successful business Diamonds of Clarity.

Their sister company LIVTO focuses primarily on hand crafted, raw, key pieces. Ranging from handmade silver bangles and necklaces, to leather bracelets each LIVTO item carries its own personal mantra that you pick and have made.

Gemma Perry, creative director is excited about the launch and admits that it’s a collection she has been wanting to get her teeth stuck into for a long time: “The concept of LIVTO is something I’ve been wanting to do since I launched my first company a year ago.

As well as making bespoke Diamond rings, I’ve also wanted to create a fashion range that inspires people. At LIVTO we like our pieces to use character and to be individually defined. I wanted to create jewellery that doesn’t involve mass production – which is why we’ve stripped back and decided to do things raw.”

Located in the heart of the Jewellery Quarter, LIVTO jewellery certainly has a prominent flare of identity and a sense of purpose for each of its customers. Each mantra is personal to that customer and every piece is presented in its own organic, stamped LIVTO bag.

So what does the future hold? Promotional advisor Kate Lewis is excited about what lies ahead: “The buzz of Livto is something we want to people to get passionate about. We are attending festivals, craft fares throughout 2013 where people can witness the design and manufacturing process.

We are also attending a Help for Heroes ball – something which is very close to our hearts. We are so excited about launching this new company after a successful year with our first business, Diamonds of Clarity.”

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