Inhorgenta Munich is strengthening its important design area by reconfiguring Hall C2 – Contemporary Design, thus emphasizing the significance of designer jewellery for the trade show. With the new interior, attractive aesthetics and a clear division of space, Inhorgenta Munich offers its exhibitors the perfect platform for good business.
The aesthetics are characterized by the design principle that ‘form follows function’. This approach should give expression to the sophisticated role of Hall C2 in a modern and appealing way – in order to do justice to the requirements of both exhibitors and visitors. The centre aisle now provides the fitting presentation framework desired for the exhibits.
In future, the special show areas Innovation Forum, Forum Silversmiths and Brand New – New Brand in Hall C2 will gain in size and strength. Renate Wittgenstein, Product Manager of Inhorgenta Munich, explains the new approach: “The new, interconnected division of these special shows promotes communication and supports the active exchange of information between exhibitors and visitors.” In addition, the creative atmosphere of the hall is enhanced by a new lounge area with integrated library.
Also new in C2 is a Premium Design area where design labels will present high quality collections combining clear forms and aesthetics with top-class materials.
The reason for this: in recent years, some of the exhibitors from Contemporary Design have developed more towards high-quality premium products. “With the new Premium area, the suppliers of high-quality design jewellery can now reach their customers specifically,” reports Renate Wittgenstein.
To pick up on the individual needs of the various exhibitor groups early on and offer a successful platform for this international gathering, personal talks were held with the exhibitors for the development of the new hall concept. The focus of these talks was on the conceptual orientation and planning out of the halls.