Argentium International Limited, the company behind the world’s most famous premium silver alloy, continues to lead the way with a new and exciting marketing initiative designed to help promote Argentium’s superior qualities. In December 2010 the ‘Discover Argentium’ app became available for download from the Apple App Store. In doing, so it became the world’s very first premium silver brand to develop a dedicated app for iPhones and iPads.
Richard Leyens, CEO of Argentium International said, “Being able to leverage current marketing mechanisms is critical in today’s difficult trading environment. Our new app is a fantastic tool that will undoubtedly help buyers, sellers and end-users understand the benefits of Argentium silver. It can be downloaded for free from the Apple App Store. It details a brief history of Argentium and gives facts and figures relating to its enhanced colour, purity and tarnish resistance. There is even a section that explains how Argentium is a ‘responsible’ alloy that is only made from recycled silver and a gallery featuring some of the most beautiful items made from Argentium to date.”
Argentium prides itself on its unique positioning as the finest silver. It is ideal for manufacturers, wholesalers and retailers who wish to rise above the commodity silver jewellery market and differentiate themselves through quality. The new iPhone and iPad apps support Argentium International’s strategy to drive awareness of the brand. Argentium International is happy to offer marketing assistance to its users to ensure the communication of a powerful and cohesive message that will excite buyers and consumers alike.