Tuesday, May 28, 2024

AnchorCert Analytical Launches World First!

The AnchorCert Analytical Laboratory at Assay Office Birmingham (AOB) has launched the first Multi-Territory Test for lead and cadmium in jewellery and accessories, offering retailers, wholesalers and brands a single test to ensure products meet the standards of directives from the UK, Europe, the USA and Canada.

AnchorCert Analytical’s team of leading analysts have created a ‘One Test, Multiple Territories’ service at its Birmingham Jewellery Quarter HQ, home to some of the most specialised laboratory testing in the UK and beyond.

This unique test is only available from AnchorCert Analytical. It was developed through close working relationships with key clients who required a high-quality, efficient and reliable means of testing products to ensure their suitability for a number of global markets
AnchorCert Analytical’s new test provides a one-stop-solution for global retailers.

The new Multi-Territory test enables businesses to test products for lead and/or cadmium content against the EU REACH Directive, the USA’s Consumer Product Safety Improvement Act (CPSIA), PROP 65: California’s Metal Containing Jewellery Law (in adult and children’s jewellery) and the Canada Consumer Product Safety Act (CCPSA).

By offering this commercially focused solution, AOB continues to demonstrate its industry leadership and innovation for the testing of goods for the jewellery, watch, accessories and fashion trades.

The new Multi-Territory test for lead and cadmium follows another first for the analytical laboratory team at AOB. They were the first – and remain the only – laboratory in the world to offer a Quick Nickel test, which provides results to clients in just five working days, versus the industry standard of 10 days.

To support the launch, AOB has also created a brand new advertising campaign, which highlights the product types typically submitted for testing by wholesale and retail businesses.

Stella Layton, AOB CEO and Assay Master, said: “Our focus is on delivering value-added solutions to our customers which are timely, cost-effective and which provide them with a competitive edge. We work closely with our clients to develop bespoke solutions where required, outside of the work that our R&D team do to develop innovation for our wider customer base.”

Assay Office Birmingham also provide bespoke retail and consumer product testing seminars and training. For more information, email

Full details of the tests offered by AnchorCert’s Analytical multi-territory testing below:

LEAD CONTENT as stipulated in ENTRY 63 of ANNEX 17 (1907/2006)
CADMIUM CONTENT as stipulated in ENTRY 23 of ANNEX 17 (1907/2006)
Consumer Product Safety Improvement Act (CPSIA)
LEAD CONTENT in Children’s Jewellery Products designed or intended primarily for children aged 12 years old or younger
PROP 65: California’s Metal Containing Jewellery Law
LEAD CONTENT in Adults’ jewellery and embellishments on textiles
LEAD CONTENT in Children’s jewellery and embellishments on textiles
CADMIUM CONTENT in Children’s jewellery and embellishments on textiles
CCPSA Canada Consumer Product Safety Act (CCPSA)
LEAD CONTENT as stipulated in the Children’s Jewellery Regulations (SOR/2011-19) & Surface Coating Materials Regulations

Notify of
Inline Feedbacks
View all comments

Stay Connected

- Advertisement -

Please Donate

The Hockley Flyer magazine if entirely funded by the advertising, but we could always do with a little bit more funding. The advertising not only pays for the design/printing, but also postage, delivery, all the associated paperwork/accounts, and research for the Heritage section. Our subscribers pay only a bit more then the postage/mailing costs, and the magazines are free - no cover price.

Subscribe to News Digest

Oh hi there 👋
It’s nice to meet you.

Sign up to for awesome content in your inbox with latest updates in a daily digest.

We don’t spam! Read our privacy policy for more info.

Latest Articles

Would love your thoughts, please comment.x