The new collection, which is ‘Created & Crafted’ entirely in the company’s award-winning manufacturing facility in Birmingham’s Jewellery Quarter, offers retailers real choice across several different styles.
As well as developing the product range, Domino has adopted continuous improvement techniques within their wedding ring cell enabling them to provide very competitive lead times.
Stock items can be delivered within 24-48 hours and special orders, across any of their wedding band offering, within 10 days.
Domino, which was one of the first UK manufacturing companies to receive Responsible Jewellery Council certification, provides a truly ethical product and is also licensed to manufacture in Fair Trade gold.
The range of products includes classic bands across a range of profiles and band-widths; stone-set bands encompassing some new edge-set designs with single and double rows of stones; many popular vintage styles, creative signets and (as requested by stockists) more, wider creatively-shaped bands. Pieces are available in platinum, palladium, 18ct and 9ct gold alloys. Stone set pieces are set with a choice of GVS or HSi diamonds.
Of particular note is the introduction of a range of decorative bands featuring ornamental raised patterns. These strongly-design-led rings, which are inspired by ribbons and vines, are very much on-trend and offer the consumer the chance to opt for something highly personal.
In a further nod to the strong demand for individuality amongst today’s bridal couples, Domino has also extended its ‘Finishing Touch’ collection whereby plain rings can be given a range of different finishes and textures as chosen by the consumer.
This range has tripled in size and now offers a choice of 39 options from satin finishes to a ‘feather’ look and importantly a ‘sparkle cut’ which provides the illusion of a diamond band. The latter is ideal for customers working in professions such as healthcare – who like the idea of a stone-set wedding band, but are unable to wear anything other than a plain band whilst at work. The fact that Finishing Touches can now be applied to slimmer band-widths means that this range is equally appealing to both sexes.
Consumers can now choose all the elements of their wedding bands – from the metal in which their ring is made, through to the profile, band width and precious stone content as well as the final finish of the metal.
What’s more, because the whole collection is manufactured in-house, even special order rings can be delivered extremely quickly,” says Domino’s sales and marketing director, Andrew Sollitt.
To assist its stockists at the point-of-sale Domino’s Wedding Ring Collection is backed by an attractive, 64-page consumer-facing brochure on the theme of a photo album reflecting memories of a couple’s big day. includes several lifestyle shots as well as product photography which are available to Domino stockists to use for their own promotional purposes.