Domino Intern Dilyana’s Big Idea

DilyianaDomino is always keen to nurture new talent and is happy to share its expertise with talented young people looking to gain a greater understanding of commercial jewellery production. So when Dilyana Evtimova (www.dilyana.co.uk) applied recently to join the company as an intern and the design team saw some of the highly, innovative designs in her portfolio, they were delighted to take her on board.

The first task they set her was however a little unusual. The company has always gone to considerable lengths to find original display items for use at trade shows and in ‘The Creative Suite’ its permanent showroom in Birmingham. The design team felt that Dilyana, who has a first class honours degree in Design and Applied Art from The University of Wolverhampton and was also Artist in Residence at Bilston Art Gallery, would be the perfect person to come up with something new. They were not disappointed.

Using her love of nature, her imagination and some card as her starting point Dilyana had soon fashioned some exquisitely-detailed, highly-stylised, three-dimensional ‘trees’, with eye-catching, cut-out patterns to set off the jewellery in the showcases.

“We knew that Dilyana was terrifically talented before we took her on, but we have been completely knocked out by the display materials she has come up with for us to use in our cabinets at IJL and we know that our clients will love them too,” enthuses Sally Holgate, marketing manager for Domino.

So confident is Domino that Dilyana’s designs will appeal to retailers looking for attractive ways to create a festive window, that Sally is currently exploring ways of getting them made commercially using a laser cutter rather than by hand.

“I’m really excited that my creations are going to be used at IJL. I did a lot of research before I began this project and am confident that what I have created is right for now. I am passionate about nature, it’s my favourite inspiration and appears across all strands of my creative work,” says Dilyana.

Making display materials is very far from being all that Dilyana, who describes herself as ‘not frightened of hard work’ has been doing during her Internship with Domino. Working closely with the company’s design team she has also been offered the chance to design engagement and cluster rings to commercial specifications.
“I do have a small, business selling my own jewellery designs but I wanted to know more about manufacturing and about working with other people. Working at Domino has been amazing. It has opened my eyes and really improved my overall understanding of the industry,” she says.

Dilyana is one of a number of interns currently working within WB The Creative Jewellery Group of which Domino is a part. The Group welcomes approaches from suitably qualified young people wishing to get a taste of what working within a large, modern, jewellery design and production business is like and offers an on-going programme of Internships.

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