Inhorgenta Munich 2013 Puts the Focus on Ground-Breaking Sales Concepts

The seminar program of the 40th Inhorgenta Munich – which this year takes place on 22 -25 February – concentrates on technologies of the future, trends and innovative sales channels. Numerous lectures and panel discussions featuring experts from different disciplines will present forward-looking concepts to the specialized trade and encourage a mutual exchange of views.

As Renate Wittgenstein, Product Manager of Inhorgenta Munich, explains: “We have attracted a large number of famous speakers and experts from various areas and we are concentrating on subjects which are important for the ongoing competitive strength of our exhibitors and visitors.”

At the Future Sales Vision Summit which takes place on Friday 22 February in the afternoon, selected speakers introduce the specialized audience to topics such as ‘augmented reality’ as a marketing instrument as well as the latest developments in the area of micropayment.

The potential of online trading in high-quality jewellery and timepieces as well as the possibilities of ‘communication 2.0’ for jewellers – these are among the subjects dealt with. For a better understanding, the talks also include specific examples from experience.

Whether it’s the competitiveness of the retail trade or trends and developments in the near future – the seminar program invites exhibitors and visitors to follow lectures from speakers with great practical experience and to discuss together about trend-setting changes in the sector. The main emphasis is on forums where the audience is actively involved.

At the Inhorgenta Munich Round Table entitled ‘Princess Pea and the avant-garde kids as the decision-makers of tomorrow in buying jewellery and watches’, the purchasing behaviour of children and young person’s is to the fore.

In addition, there are practical lectures on the subject of micro and macro trends in the lifestyle, fashion and jewellery sector, press relations for jewellers, innovative window dressing, and body language when selling. The specialized audience can discuss topics concerning diamonds and the diamond trade as well as matters of policy in the sector.

GfK introduces the latest developments in the German and European watch market and China expert Mei Gräfe picks up on the opportunities offered by the Chinese market for high-quality design products.

You can see the detailed seminar program of Inhorgenta Munich 2013 at a glance at http://www.inhorgenta.com/de/portal/cn/Programm

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