Inhorgenta Munich is opening a new hall for its jubilee event on 22 -25 February 2013. Specially conceived for trend-setters and lifestyle brands, Hall B3 ‘Trend & Vision’ emphasizes the profile of this event as one of the biggest trade shows for jewellery, timepieces and lifestyle worldwide.
Lifestyle and fashion trends play an increasingly important part in the jewellery and watch market. Aside from licensees of fashion brands, there are a significant number of jewellery and watch brands which have already become established as fashion brands.
With the opening of the new hall, the areas of lifestyle and trends will be focused on more closely. Renate Wittgenstein, the product manager responsible for Inhorgenta Munich, explains this step.
“As a mirror to the market, we would like Inhorgenta Munich to reflect the entire industry and to offer an optimum business platform to the brands which come within this segment. At the same time, the hall as an emotional experience should mirror the trends of tomorrow and complement the existing halls.”
Both established brands as well as trend-oriented newcomers see new potential in this hall and have already confirmed their placements in B3. These include Swarovski, jewels by Leonardo, Giorgio Martello Milano, Nomination, S. Oliver, Amor, Brosway, Diamonfire, Dyrberg / Kern, Sence Copenhagen, Ti Sento and Coeur de Lion as well as HV Trends with Quoins, MelanO and Grace.
The Pforzheim company Pranda & Kroll will also be presenting the new products from its licensed brand Baldessarini and its own Cai Jewels to the specialized public in this new lifestyle hall. Gregor Kroll, Managing Director of Pranda & Kroll, stresses: “We endorse the new lifestyle concept of Inhorgenta Munich and look forward to taking part at Munich again.”
Apart from the exhibition area, the new hall offers a high-class lounge section with free WLAN connection as well as an event area for the seminar and accompanying program. A special highlight is the ‘transparent editorial section’ located there, which is available to accredited journalists and bloggers for their work.