Four key trends underpin the latest exciting collection from Domino. The company’s recently launched Diamond Ring Mounts (DRM) range, which has been created and crafted in house and has been produced specifically to help stockists to stand apart from their competitors.
The four macro trends which underpin the DRM range are ‘Champagne Accents’, ‘Classic Vintage’, ‘Diamond Bubbles’ and ‘Diamonds in Bloom’.
The first offers almost hidden details and subtly echoes the embellishment trend seen in this summer’s high fashion lines. While Classic Vintage, as the name suggests, looks back to 50’s style icons such as Elizabeth Taylor and further back to Art Deco designs. This range also pays homage to the Royal engagement ring which has helped to bring romantic, regal and classical styles to centre stage.
Diamond Bubbles is all about fun and uses stones as a palette, playing with size and arrangement. Some of these rings stack for greater versatility. Natural beauty, flowers and organic shapes are everywhere this season and the sweeping, swirling designs included in Domino’s final macro trend ‘Diamonds in Bloom’ speak of freedom, strength and power.
“We know how important it is for our customers to keep their core product fresh and to have some exciting new designs to tempt their customers and this is why we have gone to such pains to create this collection. DRM offers 80 exciting products in 18ct white, yellow or rose gold across 45 different styles. It is definitely different and simply cannot be bought elsewhere,” says sales director, Andrew Sollitt.
In addition to the macro trends the DRM collection also incorporates ten individual ‘stories’ which add interest, depth and provenance to particular ring designs and which retailers can use to romance the products at the point of sale. These are: Pirouette, Everlasting Love, Fountain, Wish, Zen, Gondola, Deco, Poppy and Maroc. “Whatever you’re looking for – classic or contemporary, half eternities or lifestyle rings – we have something to appeal to all tastes and with stone settings from 0.10ct – 7ct all price points as well. We believe that retailers will find these unique designs a really refreshing and highly commercial choice,” says Sollitt. All designs in the collection can be supplied both set, with a choice of either HSI or GVS diamonds, or unset. Domino also offers an in-house setting service for customers wishing to have designs set with their own stones.
The entire DRM Collection is now on show in Domino’s permanent showroom ‘The Creative Suite’ in Birmingham and from its website www.dominojewellery.co.uk. It will also feature on the company’s Stand (No G131) at International Jewellery London in September.