Jo Cole and Tony Bracken, the joint owners of Clusters, approached WB to help Clusters produce a bespoke range of sterling silver jewellery based on the two inter-linked hands which comprise the charity’s logo and WB was happy to offer its services at cost.
The resulting range of jewellery, which includes pendants, tie pins, cufflinks and brooches in a mixture of high gloss and matt finishes and some of which is gold plated, will be sold both through Clusters’ e-commerce site and its own retail outlet as well as through the website of ‘Metro’ Radio in Newcastle Upon Tyne, of which Ant and Dec – who have given their endorsement to the range and have been pictured wearing pieces – are patrons (www.metroradio.co.uk ).
Prices for the Cash for Kids jewellery range from £19 – £30 and all proceeds from sales will go directly to the charity.
Speaking about the project for Weston Beamor, business manager Glen Day commented: “This is a terrific cause and we hope that our involvement will assist Clusters and Metro in Newcastle raise considerable funds for the great work done by Cash for Kids.”
Jo Cole commented: “We are grateful to WB for all their support with this project. The jewellery has been very well received and we are already experiencing healthy sales. It is early days but we are now ready to roll out the line on a national basis.”