Simon Rainer, Chairman of the British Jewellers Association, will be cutting the ribbon on Monday 2nd January at 10am to officially launch the new style stand which will allow the brand to showcase even more of their designs.
From Sunday 1st to Thursday 5th February, Deakin & Francis will be showcasing their fine jewellery and accessories on Stand T04 in Hall 17.
The new stand will feature an area for meetings with customers and incorporate the brands ‘how our cufflinks are made’ video featuring historical images of the workshops, which have been housed by Deakin & Francis since 1786.
Henry Deakin says ‘We’re super excited to be launching our brand new stand at Jewellery & Watch Birmingham and are really pleased that Simon will be cutting the ribbon.
It’s important for us as a brand to keep evolving but at the same time celebrate our 229 year history. Our new stand is functional and far more accessible for our customers as well as being pretty eye-catching!’
As well as launching a new stand, Deakin & Francis will also be launching a new collection of black spinel cufflinks at the show, due to popular demand.
The original black spinel collection featured ants, scorpions, sharks, skulls and spiders set with rubies and sapphires, all designed by James Deakin and sold out within weeks.
The new collection features more classic designs such as stars; oblongs set with mother of pearl and vitreous enamel, and the hallmark Deakin & Francis ovals.