February Launch for Domino’s new Wedding Ring Collection

Domino will use its stand (Hall 17 P40-Q41) at The Jewellery & Watch Show Birmingham to launch its new Wedding Ring Collection. The collection which is available in platinum as well as 18ct white, yellow and rose gold, is entirely British-made.

It is also highly-commercial offering retailers a comprehensive selection of strong designs and real choice across both classic and more contemporary profiles.

New for this year are bi-colour bands combining white, rose and yellow alloys to great effect. As an example, a plain white gold band might have a subtle strip of fashionable pink gold on its outer edge.

The company has also introduced some exciting new band profiles including a lighter-weight ring with a bevelled edge. All designs can be produced across a variety of band widths to meet important price points.

Textures are also important in this collection and Domino’s range of ‘Finishing Touches’ allows consumers to pick an extensive variety of optional extras to personalise their rings. These, include different patterns and shiny or matt finishes.

“Most brides and bridegrooms still opt for classical wedding band styles, but Domino also likes to offer a modern twist and this year’s trends include textures, vintage styles, and a huge variety of diamond-set options – with both single stone and multiple stone choices for both men and women,” explains Domino’s marketing manager, Sally Warrillow.

To support its retailers Domino will also offer a brand new ‘Wedding Ring Box’ in a stylish textured outer with a plush grey interior. This has real ‘Wow’ factor and is guaranteed to impress the consumer even before its glamorous content is revealed.

The collection is also supported by a glossy 60 page ‘Wedding Ring Brochure’ which combines a number of very different, but equally romantic, life-style pictures with clear product images of the entire range and easy-to-access information about the many choices available.

“We are very excited by the choice this collection offers and truly believe that whoever the bride and bridegroom they will find the right style for them within it,” says Warrillow.

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