Hallmarking Info Seminar for Retailers Makes the Mark

The Goldsmiths’ Company Assay Office London held its third educational seminar for retailers on Friday 8 May at the magnificent Goldsmiths’ Hall.

This increasingly popular event, offered free of charge to members of the trade, was attended by some well known names in the trade, including Theo Fennell, Herbert Brown and Wright and Teague.

Held in the grandeur of the main Livery Hall, the full day of essential learning included an informative lecture by Dr Robert Organ, Deputy Warden on ‘All you need to know about hallmarking’ – covering topics such as the forthcoming palladium hallmark and using hallmarks as a marketing tool.

The afternoon session comprised a tour of the Assay Office, tracing the complete route of a packet from arrival at the counter through sampling, assaying and hallmarking and three hands on table sessions comprising:

Modern Fakes
Delegates were given the opportunity to handle fake items which had been confiscated. Examples included those where precious metals had been replaced with base metals, articles bearing fake hallmarks, use of illegal alterations and the transposition of hallmarks.

Understanding Hallmarks and their Application
In order for customers to understand the complexity of the hallmarking process, John Love, Superintendent Assayer, demonstrated the way in which different items are hallmarked and the comprehensive tooling equipment and experience required to mark the wide array of items that pass through the assay office.

An Introduction to Assay Office London Valuation Services
Delegates were introduced to the increasingly popular valuation service offered by Assay Office London. Visuals of some of the amazing items that have been valued in the past were shown whilst the benefits this service can bring to retailers, such as increased foot-fall, profit and turnover and the opportunity to pick up repair work, were explained.

Delegates were asked to complete a questionnaire at the end of the seminar. Comments included ‘Excellent seminar – very useful’; ‘A good introduction to hallmarking’; ‘Very informative, totally worthwhile, very, very helpful’.

www.assayofficelondon.co.uk/diary-of-events.

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