HKTDC IJS Sure to Dazzle in February 2012

As the world’s fourth largest exporter of fine jewellery, after Italy, the United States, and Switzerland, Hong Kong has long been a springboard for companies looking to break out into the world market.

In particular, it serves as an ideal gateway to the various emerging markets in Asia, such as the Chinese mainland and India, where rising incomes are bolstering consumers’ purchasing power and their appetites for luxury goods.

Consumption of fine jewellery, particularly diamonds and gold, has increased rapidly in the Chinese mainland. In 2010, Chinese gold demand grew by 32%, and this growth has continued through the second quarter of 2011.

The World Gold Council (WGC) predicts Chinese gold demand could double within the next decade.

With such dazzling prospects in mind, the HKTDC Hong Kong International Jewellery Show serves as the perfect platform for companies that want to take advantage of Hong Kong’s status as a major trading and distribution hub for the jewellery industry worldwide, as well as its proximity and unique relationship with the robust Chinese mainland jewellery market.

From timeless to cutting edge, chic to luxurious, about 3,000 exhibitors from 46 countries, and regions are expected to display the finest designs in jewellery and timepieces at the HKTDC Hong Kong International Jewellery Show.

The fair will take place from 16-20 February, 2012 at Hong Kong Convention and Exhibition Centre.

Many prominent names in the industry will be present, including several well known Hong Kong companies: Man Sang Jewellery Co. Ltd., Rio Pearl, Trigand Ltd., and Universal Jewellery Design Centre Ltd.

Themed zones ensure a well-streamlined shopping experience both for buyers who know exactly what they want, and for buyers who are looking to be inspired.

The Hall of Fame features branded collections renowned for their style and craftsmanship. The World of Glamour hosts Hong Kong-based manufacturers of fine jewellery in custom designed booths that lend a special flair to the show.

The Hall of Extraordinary is where buyers can examine exquisite, high-end pieces in beautiful settings.

Other special zones include the Exclusive Showroom, Antique & Vintage Jewellery Galleria, Hall of Chic, just to name a few.

Emphasising its worldwide influence is the presence of 17 group pavilions from around the world, including Brazil, Columbia, the Chinese mainland, Germany, India, Italy, Japan, Korea, Malaysia, the Philippines, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, and the United States.

In addition, the fair features seven pavilions from major trade organisations: the Antwerp World Diamond Centre, the Israel Diamond Institute, the Israel Export & International Cooperation Institute, the International Coloured Gemstone Association, the Japan Jewellery Association, the Japan Pearl Exporters’ Association, and the Platinum Guild International.

The future of the Hong Kong jewellery industry comes alive through the 13th Hong Kong Jewellery Design Competition. The theme of this year’s competition is ‘Soaring Dragon’, and the pieces are sure to dazzle and inspire. This climax event showcases Hong Kong’s best and up and coming creative design talent.

A number of value-added events at the fair help create the ultimate experience for buyers and exhibitors alike. Models show off exhibitors’ products to their best advantage in mini-parades where buyers can see first-hand what these exquisite pieces look like when worn.

The fair’s seminar series promotes learning and information gathering, and includes presentations by industry experts on important topics such as design, technology, trend predictions, and market intelligence, while the cocktail reception fosters networking among industry players, international media, and VIP buyers.

For more information, please visit  http://www.hktdc.com/hkjewelleryshow

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